Research

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Lotteries double down in Toronto: Media Monitors

QSRs still held strong in the Toronto market, while most categories dropped play counts across the board in Montreal.

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How rising COVID cases have impacted travel patterns: report

The latest data from COMMB shows how daily numbers and local lockdowns have changed the frequency people across Canada have left their homes.

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Police procedurals continue to lead ratings: Numeris

The Rookie dominated nationally and found its way into the top five in most markets.

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Governments move up in Toronto and Montreal: Media Monitors

McDonald’s still maintains a strong radio push in both markets, but, categorically, QSRs dropped down.

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How the pandemic has continued to impact media consumption: study

Vividata’s latest winter report show that traditional media still has a big role within increased digital and streaming useage.

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Speak up: How’s the media industry coping in lockdown?

To check the pulse of the nation, MiC has launched a survey on the professional and personal impacts of the pandemic.

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Recovery in beauty advertising is expected to lag

But Publicis Media projects the sea change of 2020 will encourage more investment in digital platforms.

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Which sectors rode the radio airwaves during COVID?

NLogic’s analysis shows retailers, automotive and service brands were quick to come back to radio as the pandemic went on.

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Canadian ad spend could be among the fastest-growing globally

Dentsu’s forecast for 2021 shows big recovery could be on the horizon, but it is highly dependant on vaccines and major events.

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Google explores first-party replacements for third-party cookies

The company believes an interest-based cohort model could be nearly as effective as cookie-based ads.

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A snapshot of moms’ changing media habits

Ehm & Co. finds some interesting trends emerging from increased screen times.

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Corus partners with Comscore to measure branded content

The media company is working with the firm to better measure the ROI of its brand integration and sponsorship content.