Research

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Is traffic near billboards increasing again?

There’s a potential rebound in traffic for large format, but data is still well below benchmarks.

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Canadians still big on news notifications, indifferent to ‘Zoom TV’

A need for inexpensive entertainment could put TV in a good position for fall, but Mindshare finds that Canadians are indifferent about “Zoom-style” programming.

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Is digital advertising getting back to growth?

While not quite pre-pandemic levels, Index Exchange’s findings show rebounds in some categories, although marketers are thinking shorter-term.

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Stronger Together is indeed the strongest: Numeris

The concert special broke records for non-sports programming in Canada.

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Could COVID slow smartphone sales, but increase data speeds?

For the first time, Deloitte has altered some of its TMT predictions mid-year. Here are the ones that will affect media.

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Auto ads up on radio, financial services decrease: Media Monitors

As provincial governments gradually decrease their buys, some categories are ramping up while others continue to shrink.

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Study shows newspaper brands reaching fewer Canadians

Most readers consume their content across multiple platforms, but overall reach is declining very gradually.

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TV viewing in lockdown: What to do about weekends?

Viewers aren’t going out on Saturday nights anymore – how can brands capitalize?

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How buyers are adjusting budgets and priorities

A study by BriefBid shows that with COVID-19 decimating some clients’ budgets, vendor pricing and transparency have become bigger concerns for buyers.

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Together at Home takes it: Numeris

As feel-good and procedural programming shines, news has slipped down the ranks slightly.

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How gaming trends are evolving through the pandemic

From Animal Crossing to crosswords, how are Canadians engaging with games – and how can brands get involved?

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Provincial government starts to slow its radio buy

In Toronto, many categories are spending more, but in Montreal, they’re pulling back.

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What will Canadians do (and not do) once restrictions lift?

Also, according to Mindshare’s research, Canadians aren’t too concerned about their children consuming too much media during lockdown.

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With the Good Doctor gone, Grey’s takes the top: Numeris

Plus, the SNL shot-from-home experiment played best in Toronto.