Research

research

Twitter users prefer contextually relevant ads: study

The findings from the independent study also indicate that Twitter users are willing to share data for personalization and choose mobile for their social media needs.

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Media Monitors: Desjardins tops Toronto radio market

Automotive categories, however, made major increases in both Toronto and Montreal.

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Magazine reach is dipping but newspapers are holding fast

Vividata’s spring survey does show, however, that younger Canadians have increased readership since the pandemic began.

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Preparing for post-pandemic business: survey

A new survey conducted by Touché shows that many advertisers will benefit from increased demand due to high rates of household savings and purchases delayed by lockdowns.

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The Rookie takes top spot: Numeris

Plus, police procedurals, CTV programming and hockey prove popular across the country.

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Goodfood and government top Toronto: Media Monitors

QSRs also surged in the market, while governments and banks controlled the top in Montreal.

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How do you feel about the industry’s D&I efforts?

Today is the last day to complete a survey that is taking the pulse on progress towards more inclusive workplaces.

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Numeris selects tech partners for audio streaming service

Kantar Media and Triton Digital’s Webcast Metrics add the missing piece to Numeris’ audio measurement approach.

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Despite drop in viewers, Oscars take the top spot: Numeris

Despite leading the national TV rankings, viewership for this year’s Academy Awards was down.

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Goodfood stays hungry: Media Monitors

The online grocer was strong in both Toronto and Montreal, with dealer associations and government respectively retaining categorical leads.

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AM/FM radio reach almost back to pre-COVID levels

The Radio On The Move survey reports that radio’s reach in Canada is now 93% of what it was in February 2020.

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Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

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Zenith forecasts FMCG ad spend will bounce back

FMCG food and drink brands expected to increase their ad spend on digital channels by 7% a year over the next two years.

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The Rookie returns to the top: Numeris

CTV programming continued to dominated the TV rankings nationally, alongside strong NHL hockey viewership.