Research

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Ecommerce and online video will drive ad spend recovery this year

Zenith’s latest Advertising Expenditure Forecasts also reveals that social media will overtake paid search for the first time.

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Majority of consumers want control of their online ad load

Many internet users would prefer more control over ad delivery than the ability to block them, according to a new survey from UM, MAGNA and Brave.

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Euro Cup finals take the top TV spots: Numeris

TSN and CTV coverage of the Euro 2020 finals dominated TV screens across the country, and multi-day viewing kept the Stanley Cup Playoffs in contention.

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Automotive dominates radio for the week: Media Monitors

Volkswagen led in Toronto, with car categories making up most of Montreal’s rankings.

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Anticipating post-pandemic consumer behaviour: study

The IAS U.S. study foresees a slight uptick in spending on social activities, while convenience is still a priority.

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ICYMI: Publicis Groupe buys CitrusAd

Plus, Twitter shuts down Fleets and Netflix tops SRG’s report.

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Streaming audio’s role in connecting with audiences: report

At home and in-car listening has drastically increased over the past year, making streaming audio services a key component for connecting brands with Gen Z and millennials.

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America’s Got Talent and sports on top: Numeris

While AGT nabbed the top single-day viewing totals, Stanley Cup Finals and quarter final soccer grabbed a lot of attention.

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Goodfood takes back the top: Media Monitors

Despite losing the number one ranking, lotteries stayed strong in Toronto, along with the insurance category, which increased its radio play in Montreal as well.

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Canadian ad spend one of the fastest growing in 2021: report

Dentsu’s Global Ad Spend Forecast report indicates an impending recovery for the Canadian ad market, and continued growth into 2022 driven by digital.

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Technology’s role in post-pandemic retail shopping: study

The study also calls out opportunity around branded social content and the channel’s ability to facilitate discoverability in Canada.

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America’s Got Talent stays on top: Numeris

TVA programming dominated French Canadian viewing and the return of HGTV’s Island of Bryan proved popular nationwide.

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OLG bets on radio in Toronto: Media Monitors

QSRs and financial institutions maintained a strong showing in both radio markets, despite dips in play counts week-over-week.

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What should Canada Day marketing look like in 2021?

What consumers feel is appropriate for brands, and the general sentiment that has been circulating in marketing departments.

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America’s Got Talent takes the top: Numeris

But an eclectic mix of programming rounded out the rest of the TV rankings for the week.