Research
RBC buys on top: Media Monitors
The financial institution knocked the top players out in both Montreal and Toronto.
Traditional ads viewed more favourably: study
Plus, Canadians have a precarious relationship with influencer marketing.
Growth and losses in Canadian ad spend to stabilize: Report
Digital will continue to grow as other media see losses, but the rates of loss and gains have become more consistent, according to Zenith.
Dentsu study reveals a ‘digital paradox for brands’
The heaviest digital users are also the most protective over the data that brands crave.
Police dramas rule the week: Numeris
Global’s first-responder drama drew 2.23 million viewers in English Canada.
Growth in Canada’s digital spend will plateau: report
According to eMarketer, video is driving a major boost in display spend. On the traditional side, TV remains stable.
What 2019 has in store for digital ad spend
A new study by eMarketer shows that digital will now take the lion’s share of global ad spend, but growth is set to slow.
OLG knocked out of the top spot: Media Monitors
The Honda Dealers Association purchased more than 1,700 spots in the Toronto market.
Who’s ditching traditional TV in Canada?
While Netflix leads the charge for OTT, a new study by the MTM proves that income is not a major factor in choosing digital over TV.
The Good Doctor finale wins the week: Numeris
It was good news for The Good Doctor’s second season finale, which took in 2.79 million viewers in English Canada.
Another big buy for OLG: Media Monitors
CTV also stayed on top in Montreal.
Traditional and digital TV subscribers still pirate: study
Canadians have a taste for piracy, but aren’t necessarily early adopters of new tech.
Families with young kids eschewing landlines, traditional TV: study
The MTM’s latest report found many Canadian families with kids under 7 are cellphone-only households without a TV subscription.
Big Bang back on top: Numeris
The three geniuses – Sheldon Cooper, Shaun Murphy and Sheldon Cooper – took the top three spots nationally.
The leaders and contenders in Forrester’s agency rankings
The Massachusetts-based firm dives into what separates the great from the good.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
