Social
IKEA’s first-ever live stream on Twitch a success
The retailer and agency Carat ran a live-stream in which gaming influencer Bawkbasoup toured an IKEA store at night.
Meta rolls out new protections for teens on social
Young Facebook and Instagram users will no longer be able to see content related to self-harm, suicide and eating disorders, even if their friends share it.
Peloton taps TikTok to create social content for the first time
The TikTok app now features a fitness hub with Peloton-produced short videos, including classes with the company’s instructors.
TikTok’s crystal ball for 2024
The platform’s year-end report outlines what platform users will be looking for in 2024 and how to get their attention.
GroupM projects 5.7% growth in Canada’s 2024 ad revenue
The annual “This Year, Next Year” report from GroupM predicts that 2024 in Canada will be even better with ad revenue growing to 5.7%
Reddit launches two new ad formats
The platform’s Conversation Placement ad format has been updated with Carousel Ads and Product Ads.
Mobile is key to reaching newcomers to Canada
People new to Canada rely on mobile phones for digital and social access and use social media at a higher rate than those born here.
Alberta campaigns to combat online child exploitation
The province is battling rising cases of child sexual exploitation with a digital media campaign warning teens about its dangers.
The Verdict: Maybelline bats an eye at Pinterest
Maybelline Canada GM Sabrina Pallotta shares insights about the L’Oreal brand’s inaugural use of new Pinterest ad products with a three-day takeover.
Spotted! Ryde makes some noise in Canadian debut
Wavemaker, TAXI, and 10 Star’s media campaign features “sound showers” in Toronto’s Union Station and an emotion-based media campaign.
Comscore adds Social Incremental Audience to its digital measurement
This addition enables agencies to achieve channel optimization and publishers to better position the complete reach of their properties.
Dove and Nike partner for Canadian launch of online coaching program
The Body Confident Sport campaign is using influencers to drive traffic built to support and foster tween and teen girls’ participation in sports.
Meta expands Verified test to Canadian businesses
The monthly subscription service complements existing business tools and provides brand safeguards.
Road trip! Report reveals travel and spending habits of sports fans
Canadian sports fans are not only eager to travel to see a game, they spend thousands per year on sports trips.
Cirque du Soleil launches influencer platform
The brand is offering advertisers access to its creative talent and content-creation capabilities for the first time.
