Social
Basketball players among the most influential on social
A new report finds which Canadian athletes are the most influential and how much advertisers need to pay for their engagement.
Bell Media renews Snapchat deal
Bell Media content, including that from TSN, MuchMusic and ETalk, will be available on Snapchat Stories and Spotlight.
Pinterest launches suite of new ad products and features
The platform unveiled new tools, including a Showcase feature where users can explore and scroll through branded content.
Deanston Distillery bets on branded content
The Scottish distillery is amplifying the reach of “Cut From A Different Tartan” with paid media across local cultural and foodie platforms.
Snapchat adds new content safety features for teen users
Accounts found to be marketing age-inappropriate content could be banned from the app after multiple infractions.
Government releases its draft regulations for the Online News Act
The terms could require Google to contribute $172 million and Facebook to contribute $62 million to news outlets.
Supreme Court ruling gives green light to Facebook class action advertising suit
The complaint alleges advertisers were able to use the platform’s targeting controls to discriminate against certain job applicants.
More Canadians are seeing social media as a ‘toxic’ environment
While they are still active, an MTM report finds that users are skeptical of how useful or trustworthy platforms are.
TikTok introduces search ads
The feature is meant to easily and automatically serve in-feed ads within search results.
Verdict: How Media Experts welcomed Tanguay to town
After becoming the new flagship banner for Group BMTC, the furniture retailer had to drive awareness among audiences more familiar with a different name.
Pinterest signs on as partner for TIFF
The social platform will create a content hub focused on both red carpet and behind-the-scenes inspiration.
Reddit launches its first-ever, first-party measurement options
The new tools provide insight on both brand lift and conversions generated by campaigns on the platform.
Five tech companies will get half of global ad spend this year
WARC’s forecast expects social, retail media and connected TV to drive overall growth.
Friends of Canadian Broadcasting calls for temporary boycott of Meta
The advocacy group is hoping to force the tech giant to reverse course on blocking news in Canada.
Spotted! Indeed creates a ‘job jukebox’ on Spotify
The execution analyzes listener data and patterns on the streaming platform to suggest different career paths to other users.
