Social
Media Moves: Rogers, La Presse, Paramount and X
In case you missed it, here are the new tools and channels being launched by mediacos.
Snapchat releases online safety tools for teens in wake of lawsuits
The app is introducing updates aimed at schools and educators.
PHD launches AI resource for the agency and clients
Ascension is a guide to help navigate the impact of Generative AI on the marketing industry.
Chatime targets nightime crowd with geofencing and social tactics
The bubble tea brand is looking to position itself as a social destination for Gen Z.
Meta’s digital advertising drove a positive Q2
Total revenues reached US$39.07 billion, an increase of 22% year-over-year.
Pinterest posts increase in revenue and monthly active users in Q2
The social network closed the quarter with 522 million users worldwide.
Cyberimpact appoints Jelly Marketing as AOR
The agency’s aim is to enhance the brand’s presence and highlight that its email solutions are in line with marketing regulations.
Canadians will spend more than 14 years on their mobile apps
A new study reports that mobile phone usage continues to grow year-over-year across all age groups.
CIBC focuses on travel rewards with Pinterest campaign
The summer-long campaign includes sponsored travel-related editorial.
Armstrong wants to highlight its cheese during BBQ season
The Saputo brand is rolling out a new campaign that includes a contest and a food truck in Ontario.
Snapchat introduces new features to protect teens online
The app is adding new controls, making it harder for strangers to find and add teens.
Pinterest introduces Board Sharing videos
The new feature enables sharing of boards in video format across social media with inks to shoppable boards.
Facebook still the most popular social network among Canadian adults
A new MTM study found growth in WhatsApp, Reddit and TikTok usage.
TikTok unveils ad solutions to boost brands’ creativity
A suite of AI-driven creative tools and a hub with access to creators and agency partners will be available to advertisers.
Pinterest launches new AI tools
The new tools cover creative production, campaign measurement and brand safety.
