Sponsorship
Big brands sign on for season two of Canada’s Drag Race
Shoppers Drug Mart, Coca-Cola, Neutrogena and Fido are among those taking a content-focused approach to integration.
Flow signs on with the Canadiens and Bell Centre
The alkaline water brand will activate around the team and the hundreds of other events hosted at its arena.
Accenture signs on as Diversity and Inclusion Partner for the Canada Games
The company aims to provide a safe and welcoming experience so athletes and spectators can focus on the competition.
CIBC takes on sponsorship of the Montreal Canadiens
The bank gets placement on helmets and centre ice as part of the new multi-year deal.
TSN, Sportsnet announce Raptors schedules
Intuit joins the ranks of Tangerine, Toyota and Burger King as a broadcast sponsor.
Team Canada suits up with Lululemon as its new official outfitter
The activewear brand takes over from Hudson’s Bay, which had handled these duties since 2005.
CAA extends its sponsorship with Mirvish
In addition to its previous activations, the brand gets the naming rights to what is now the CAA Ed Mirvish Theatre.
7-Eleven extends TSN hockey partnership into gaming
The convenience retailer will now sponsor all of BarDown’s sports video game related content.
Cityline integrates Samsung into its new studio
In addition to showing off new kitchen appliances, the brand is also running a contest focused on living room design.
Why Visa keeps coming back to TIFF
In addition to balancing its sponsorship portfolio, a second year of a hybrid events has had unexpected benefits for the brand.
Harvey’s re-ups its sponsorship of PWHPA
The QSR expands on last season’s partnership with naming right’s for the league’s Montreal hub.
The Bay hits the court with the Toronto Raptors
The retailer has a wealth of in-arena activations planned for the upcoming NBA season.
RBC keeps up its presence at TIFF
The bank’s 14th year as a sponsor includes once again running a drive-in theatre and integrations with its music program.
Kabo Fresh Dog Food partners with BuzzFeed for content campaign
The month-long brand awareness campaign is designed to reach seven million dog parents across the country.
Alouettes sign Groupe Park Avenue as a sponsor
The dealership network’s first professional sports partnership will kick off with a season ticket campaign.
