Sponsorship
NHL partners with Disney Studios Canada for Stanley Cup Playoffs
Anger, Joy, Sadness and a handful of new feelings from the movie are now the Official Emotions of the 2024 playoffs in Canada.
Basketball Canada suits up with Indochino
To celebrate, the suit retailer will be launching a limited-edition “Made For You, By Us” custom-lining campaign.
Sportsnet secures sponsors for Stanley Cup Playoffs
Boston Pizza, RAM and Home Depot are among the new partners.
The PWHL cuts deal with Bic
The Soleil Escape is the official razor of the PWHL in Canada.
McCain becomes a Toronto Blue Jays sponsor
During this season, the baseball team fans will be able to purchase different dishes with the brand’s french fries at Rogers Centre.
The Curling Group buys the curling series from Sportsnet
The new sports business venture now owns the Grand Slam of Curling while the exclusive Canadian rights will stay with the broadcaster.
Raptors welcome George Brown College as sponsor
With the partnership, the college aims to highlight higher education across Canada.
Blue Jays home opener brings out the brands
How A&W, Home Hardware and Fitzrovia are activating around Toronto Blue Jays’ season games.
TD signs on as sponsor of Cricket Canada
The bank plans to roll out TV and OOH ads to boost the sport’s visibility nationwide.
Keurig Dr. Pepper inks deal with Toronto Blue Jays
The new partnership means Motts Clamato will finally be available at the Rogers Centre.
The Raptors will be drinking Prime Hydration
The lifestyle beverage will be the official sports drink of Canada’s basket-ball team.
Can-Am saddles up with bull-riders and farmers
The off-road vehicle brand is partnering with the Professional Bull Riders Association and helping farmers find love on Quebec’s version of Farming for Love.
McCain joins Budweiser as sponsor of Blue Jays broadcast on Sportsnet
Pronamel, A&W and Smuckers are among the other partners for this year’s season, which kicks off on March 28.
Turo signs as an official partner of Canada Basketball
As Canada’s men’s and women’s teams ramp up to the Summer Olympics in Paris, the sponsorship will involve several contests and a presence at basketball games and events.
BMO becomes a sponsor of Invictus Games Vancouver Whistler 2025
The seventh edition of the games has already locked in Boeing and Atco as presenting partners.
