Sponsorship
TD signs on as sponsor of Cricket Canada
The bank plans to roll out TV and OOH ads to boost the sport’s visibility nationwide.
Keurig Dr. Pepper inks deal with Toronto Blue Jays
The new partnership means Motts Clamato will finally be available at the Rogers Centre.
The Raptors will be drinking Prime Hydration
The lifestyle beverage will be the official sports drink of Canada’s basket-ball team.
Can-Am saddles up with bull-riders and farmers
The off-road vehicle brand is partnering with the Professional Bull Riders Association and helping farmers find love on Quebec’s version of Farming for Love.
McCain joins Budweiser as sponsor of Blue Jays broadcast on Sportsnet
Pronamel, A&W and Smuckers are among the other partners for this year’s season, which kicks off on March 28.
Turo signs as an official partner of Canada Basketball
As Canada’s men’s and women’s teams ramp up to the Summer Olympics in Paris, the sponsorship will involve several contests and a presence at basketball games and events.
BMO becomes a sponsor of Invictus Games Vancouver Whistler 2025
The seventh edition of the games has already locked in Boeing and Atco as presenting partners.
Scotiabank ends its sponsorship of Toronto’s Contact Festival
For more than a decade, the bank has supported the festival, which presents important exhibitions of works by local and international artists.
Nissan and RW&CO. among the new sponsors of Juno Awards
TD Bank Group, SiriusXM Canada and TikTok return as sponsors of the awards, which will be held next March.
Molson becomes a PWHL sponsor and launches See My Name campaign
The beer brand is looking to increase awareness of the league by sponsoring the space above PWHL jersey numbers, usually covered by the players’ hair.
Canada’s got Talent is offering the biggest cash prize in Canadian television history
The homegrown version of the competition show begins its first million dollar season on March 19.
Mattel Canada becomes a sponsor of the PWHL
As part of the partnership, a series of kid-friendly videos will be aired on broadcasters and social media platforms.
Think Turkey and Pickleball Canada ink partnership
Turkey farmers hope to reach the nearly 1.4 million Canadians who are picking up the paddle sport.
Fashion Art Toronto lands Kronenbourg 1664 as sponsor
The fashion week, which this year will be held from May 2 to 5, attracts more than 8,000 people per season.
Corus secures 11 sponsors for Big Brother Canada
Samsung, Tonybet, Sunwing, Infiniti Canada, Social Lite and Endy join returning brand partners.
