Canada’s Got Talent to air in March
The reality format will air in 22 episodes through to May 14.
Bud makes a game-time spot
The beer brand and Bell Media shot and cut a spot to bookend its new commercial during last night’s Super Bowl.
Super Bowl showdown
MiC asks Robin Hassan, VP of digital at Starcom, for her take on the game day ads.
Campaigning for Valentine’s Day
MiC asks execs from Carat and Mindshare if they are feeling the love for Feb. 14 campaigns from brands including Wind Mobile and Heineken.
The Vancouver Sun blows out 100 candles
The Postmedia newspaper is celebrating with a widespread campaign that even has spots placed on a Seattle-based TV station, taking advantage of its large Canadian viewership.
Postmedia grows sales team
The company has added two new roles to its digital side.
Big Bang Theory takes another win: BBM, Jan. 23 to 29, 2012
The CTV comedy drew the most viewers Thursday night and Hockey Night in Canada snagged the top spot for the weekly averaged shows.
Astral Media posts higher Q1 earnings despite economic headwinds
The Canadian broadcaster posted improved TV subscriber and ad revenue, even as its radio revenue was down slightly.
Canadian Lung Association coughs up a unique campaign
Departing from its conventional ways, the organization has appointed a phlegm spokesperson to educate Canadians about coughs.
Mars works, rests and plays with Canadians
The chocolate bar brand launches a new campaign with a TV spot and mini-doc showing how it helped a town build a hockey rink.
Pizza Pizza continues to dominate the radio chart: Media Monitors, Jan. 23 to 29
Not budging from the top spot, the QSR made the largest purchase in Toronto, with the Ford Dealer Association also going big in Montreal.
Budweiser creates a ‘Super’ experience
The beer co’s marketing manager reveals the strategy behind its Canadian Super Bowl spot.
Teletoon bringing Cartoon Network to Canada
The licensing deal with Turner Broadcasting System means US cartoon series that have not aired in Canada will now reach local viewers and advertisers.
Brands launch pre-Super Bowl blitz
MiC asks industry members to weigh in on the value of releasing big budget ads online before Super Sunday.
MiC’s Global Tour: Outdoor/ambient
Michele Pauchuk of MEC gives her thoughts on the latest roundup of international campaigns which include executions from L.L.Bean and Evian.
