The realities of digital planning
Robin Hassan of Starcom talks to attendees of the DX3 conference about how to look beyond the campaign.
Samsung Canada on what’s next
The electronics co is bringing its “Next Best Thing” campaign north with a new ad for the Super Bowl.
Google exec on the “how” of going mobile
Jesse Haines talks at Ad Week about the shift in mindset that needs to happen in the mobile space.
Leonard Katz appointed acting CRTC chairman
With previous chair Konrad von Finckenstein’s five-year term ending today, the CRTC vice-chair will be interim chairman until a new person is appointed.
Citytv picks up Katie
The Rogers Media channel will air Katie Couric’s new daytime talk show this fall.
CTV gives a Smash preview
Industry members weigh in on the use of digital and social media to promote the new series.
On the MiC with James Stewart
The Geneva Films director and producer talks to MiC about the London Olympics and glasses-free mobile 3D ahead of his Ad Week presentation.
LIFT brings CASSIES cases to life
The day after the awards, some of the big winners revealed their strategies for creating truly effective work.
Traditional media on top of consumer minds: study
The Canadian Council of Public Relations Firms (CCPRF) reports that Canadians will turn to traditional media before social media when researching products.
Microsoft named most influential brand in Canada: poll
The Ipsos Reid Influence Index Study includes brands such as Visa, President’s Choice and Air Miles.
Carat wins GM
Aegis Media’s North American CEO tells MiC about the win, and the effect it will have on the agency’s Canadian presence.
James Ready takes media prize at CASSIES
The beer co also took home the inaugural Globe Creative Effectiveness Prize, and the Grand Prix went to Newfoundland and Labrador Tourism.
On the MiC with Matt Di Paola
We caught up with MediaCom Canada’s chief strategy and innovation officer to talk about his first six months in media ahead of his DX3 appearance this Thursday.
NFL finals post big numbers
The Sunday Conference Championship games on CTV each drew more than two million viewers.
Livedress snaps up an app
The social network platform has launched an iPhone app with opportunities available for branded content and sponsorship.
