IMA Outdoor expands Union Station contract
The expansion into areas surrounding the Toronto public transit hub follows a review, which included more than 10 companies.
andPOP.com goes Out to Lynch
The website is premiering a new online talk show, hosted by MTV and Much’s Ian Lynch, targeted at teens and featuring audience integration via social media.
Corus to promote ABC Spark with cross-channel preview
Advertising opps are available for Corus channels YTV, W Network and CMT’s preview starting Jan. 16.
LCBO brings back the elephant
The anti-drinking and driving campaign expands its digital components with an online pledge for the holiday season.
Group M predicts 6.4% global ad growth in 2012
The WPP report lowers its earlier forecast slightly, and predicts digital growth in its latest outlook for the coming year.
Russell Peters gifts CTV with 2.1 million viewers
The comedian’s Christmas special becomes the net’s most-watched Canadian holiday special ever.
CFL Grey Cup keeps score: BBM, Nov. 21 to 27, 2011
The CFL championship on TSN brought in the most viewers for the week, knocking The Big Bang Theory off the podium.
Fox’s mid-season update
A premiere date for Alcatraz and revised start for Idol are set, as Fox announces its mid-season sked.
Porter and Joe Fresh launch festive partnership
The partnership, which includes a contest and free manicures at Billy Bishop Toronto City Airport, is a first for Porter.
Harry Rosen broadens target for holidays
The CEO of the men’s brand tells MiC why it goes OOH to reach gift-givers during the festive season.
Slacker radio sponsors music festival
The newly named Slacker Canadian Music Week will see ad and sponsor opps on the music service’s festival-dedicated stations.
Bell Media acquires Kiefer Sutherland web series for Audi promotion
The broadcaster secures exclusive Canadian rights to The Confession for its CTV.ca, CTV Mobile and CTV iPad app platforms.
Halo celebrates in 3D
Microsoft partners with SAY Media on an online anniversary campaign that brings a real-life feel to the science-fiction game.
CBC looks for Redemption this winter
CBC execs Kirstine Stewart and Julie Bristow talk about courting controversy with the new reality show, Kevin O’Leary’s family appeal and why marketers aren’t averse to hot topics.
Sears continues to buy big: Media Monitors, Nov. 21 to 27
The retailer tops the radio charts in Toronto, with a new number one buyer making waves in Montreal.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
