Twitter analysis reveals buzz-worthy brands
UK-based Chatterbox Analytics finds that Twitter users talk most about search engines, software and wine brands.
The National Post gets to the point
The Postmedia newspaper aims to carve out its conservative positioning with a new tagline.
AddMirror expands its reflection
The Media City-owned company that places motion-sensor ads on washroom mirrors is increasing its network.
Kahlua makes an unexpected move
The coffee-rum liqueur launches its first major ad campaign to teach Canadians about its origins.
CBC marketing exec Jamie Michaels off to Rogers Media
The brand integration specialist will help develop cross-platform ad campaigns on Sportsnet platforms.
Corus’ Q4 earnings up on higher TV revenue
Despite softness in specialty TV advertising, the broadcaster sees fourth quarter, and full-year earnings and revenue, rise.
Homemakers closes its doors
The Transcontinental Media title shuts down after 45 years in print.
Shaw renews Consumed on HGTV
The specialty channel has ordered up a second season of the reality-based series, which challenges hoarders to live lean.
Jackson-Triggs has a wine for that
The Vincor Canada brand targets both everyday and special moments with its first TV campaign.
Bell Media secures FIFA World Cup rights
The media co’s group of platforms will broadcast the soccer tournaments from 2015 to 2022.
MDC’s kbs+p adds a media strategist
Lori Isber joins the team effective immediately.
The Score launches The Project
The show about a sports bucket list launches Nov. 8 with ad opps available.
Government of Canada makes top radio purchase: Media Monitors, Oct. 17 to 23
The Bay takes the lead with a two-place move up to #1 in Montreal.
UM names new North American president
Yin Woon Rani joins the company from Grey Worldwide.
Corus to bring ABC Spark to Canada
The millennial-targeted channel is coming to Canada via a licensing agreement with Disney/ABC Television Group.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
