Ontario Tourism tops TO radio
Koodo Mobile kept the top spot in Montreal for Aug. 15 to 21, according to Media Monitors.
Roots and Dockers drop ’em
The brands are launching a new line of pants with a public “pant drop and swap” this weekend.
Hollywood Suite to battle Netflix Canada threat
Advertising opps are available for four new movie channels, which are to debut this fall as a single specialty destination.
Activia makes fans famous
The Danone yogurt is giving each fan their 15 minutes with a new campaign.
TBWA takes off with WestJet
The agency replaces Taxi, with Media Experts staying on as the media AOR.
SCN names Dixon as program manager
The new hire will help build the schedule for the channel, which relaunches Sept. 12.
PFLAG Canada tells stories
The not-for-profit uses creative placement of QR codes to drive traffic in its new campaign.
Corus announces lineups for kids channels
YTV, Treehouse and Nickelodeon Canada bring a mix of long-running and new series to their fall schedules.
ZoomerMedia acquires The Beautiful Little Channel
The classical music and fine arts station was owned by MZ Media.
Rookie Blue draws highest numbers: BBM Canada, Aug. 8 to 14
The Canadian drama returns to the top of the list, while CTV Evening News snags a four-night win for the week.
Astral Radio rebrands nine
The company has rebranded its largest network of stations in Quebec to realign with its adult female target.
CBC celebrates 75 years
The broadcaster is kicking off 75 days of cross-platform programming this Sunday.
Notes from the Mediascape: Adidas throws punches
The sports apparel co creates an in-transit solution for Chinese commuters too busy to exercise.
The Verdict: Canadian Tire cleans house
MiC gets the results of the retailer’s digital heavy House of Innovation campaign.
Rotterman, McInnis and Feingold out at Much
Bell Media announces the departure of production and development execs at Much and The Comedy Network.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
