The Verdict: Coca-Cola Covers
Launched with the goal of connecting with teens, the campaign garnered four times more hits than expected.
Ikea Canada owns the entire home
The furniture retailer tones down the humour and ups the sentimentality with a campaign by new AOR Leo Burnett.
Global rolls out new sked
The Shaw Media-owned network announces the dates for its upcoming fall shows.
Glam Media Canada goes mobile
The company expands its female target, giving advertisers the opportunity to create integrated campaigns.
Vizeum Canada adds digital supervisor
The media co has hired Lucas Steinman to work on the Sears Canada account.
CTV takes fall preview to the ‘skies’
The network is touring a mock jetliner set with a screening room to show off its new programming, which includes the aviation-themed Pan Am.
Mobile ad acceptance growing: Bell study
According to a Bell Media-commissioned report, 68% of users are frustrated with the lack of mobile-optimized sites for brands.
Edmonton Valley Zoo takes a closer look
The Alberta attraction targets mothers and children with its new campaign.
CBC given one-year extension on digital TV changeover
The CRTC ruled the public broadcaster can keep some analog transmitters operating for another year.
Citytv rolls out fall premiere dates
The Rogers Media-owned station starts its fall season on Sept. 19.
Shoppers Drug Mart focuses on beauty
The retailer has launched its first multi-platform campaign centered around its cosmetic products.
September issues up in 2011
Fashion Magazine and Elle Canada see a jump in advertising this fall.
Teletoon sets fall premiere dates
Four of the channel’s five new original shows are set to make September debuts.
Koodo Mobile leads in radio: Media Monitors, Aug. 8 to 14
The cell phone provider claims top spot in both Montreal and Toronto markets.
Consumers shop around most for clothes: study
Kubas Primedia tells MiC how brands can cut through the clutter when consumers are shopping.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
