Ubisoft strums real guitars on tour
The developer targets music lovers for its latest release, Rocksmith, which uses real guitars as controllers.
Tetley Infusions break from the norm
The tea mix flips the switch on daily routines with a stunt involving personal butlers.
CRTC renews Weather Network, MeteoMedia licence
Station owner Pelmorex commits to increasing the amount of revenue it allots to Canadian programming under the new licence.
Big Brother’s second top spot steal: BBM Canada, July 11 to July 17
The 13th edition of the reality show continues to make a splash on Global with its second win in as many weeks.
Sid Lee and PHD win IMAX
The agencies will support the company’s international marketing strategy.
Go to the edge with NABS
Industry professionals raise money by completing the new CN Tower attraction.
Consumer spending still low: RBC report
Canadians are keeping a close eye on impulse buys, but many say their financial outlook is improving for 2012.
‘Babysitter’ bites off a second season
Teletoon gives Fresh and Fremantle the nod for round two of My Babysitter’s a Vampire.
Finding loyalty in likes: study
Global research co Ipsos Loyalty discovers just how much Canadians are influenced by their social networks.
TSN wins Rugby World Cup rights scrum
The Bell Media-owned sports network wins a bid for exclusive Canadian rights to the 2011 and 2015 Rugby World Cups.
MDC Partners and Capital C team up with production co
Capital C CEO Tony Chapman tells MiC about the partnership with Temple Street Productions.
Spotted! Porter takes to the streets
The airline uses street teams, promo codes and tiny toy airplanes to expand its reach.
Food Network Canada launches six for fall
New shows at the Shaw Media-owned foodie channel include the Loblaw-partnered Recipe to Riches.
Greenpeace airs dirty laundry
The environmental organization initiates a stand-off between Nike and Adidas, challenging the brands to detox their products.
Degrassi premiere up 11%
The Emmy-nominated series reprises its telenovela format, earning top marks with young specialty viewers.
