Astral Media launches new boy-focused channel, Disney XD
MGA Entertainment and Parmalat have signed on as summer advertisers for the launch of the new channel.
Digital rights a work in progress, say Canadian ‘casters
Canadian broadcasters were shopping for more than new US shows this year, with all networks pushing digital platform distribution plans.
Shaw Media loads up on specialty
The broadcaster is adding 35 new shows to its 18 specialty channels this fall.
The Comedy Network reveals summer sked
The Bell Media-owned network’s summer schedule includes two Canadian productions.
Blue Bombers make a move
The Winnipeg football team launches a multi-platform campaign honouring their home stadium as they move to a new location.
Spotted! Hot Wheels breaks world record
The toy brand appeals to a more mature audience with an experiential stunt at the Indy 500.
Keith Pelley: Brand extensions key to Rogers Media success
Following yesterday’s upfront presentation, the Rogers Media president talks to Etan Vlessing about the company’s cross-platform strategy.
Vizeum wins Sears Canada
The Aegis Media agency has been named MAOR for the retailer following a review.
Global goes for a 10 this fall
Shaw SVP Barb Williams talks about the net’s programming strategy and its 10 new shows for fall.
Grey Cup expands for 100th anniversary
Scotiabank and Molson Canada have signed on as title sponsors for the 2012 Grey Cup Festival in Toronto.
Zenith tops RECMA competitiveness survey
The media co came out on top in the yearly review, which covers winning or retaining accounts after key pitches.
Citytv’s fall sked revealed
The net’s new prime-time schedule is accompanied by the announcement of a new 24-hour news channel.
Bell Media to rebrand A channels as CTV Two
The troubled network will get a new look, and new programming strategy, with seven US simulcasts set for fall.
Virgin Radio Vancouver’s wedding crashers
The Astral-owned station invited 100 contest winners to crash the Vegas wedding of a local couple.
BMO plays memory with Pearson travellers
The bank has installed an interactive OOH display to promote its new MasterCard.
