Bessies shows who’s best
DDB and Red Urban take top category prizes at Canada’s annual TV advertising awards yesterday in Toronto.
My first time at the upfronts: Bailey Wilson
J3/UM Canada’s manager of broadcast investments dishes on her favourite new shows, late-night network parties and photos with Donnie Wahlberg.
What’s Cooking sizzles onto YouTube
The Kraft Canada brand targets new consumers with its digital launch.
Muskol gets outside with new campaign
The insect repellent co launches an experiential campaign to mark its 60th anniversary in the bug eradicating business.
Energizer announces new global brand platform
The company introduces a new identity to entice its growing target demographic.
Broke girls and natty gentlemen: CBS
PHD’s Helena Shelton calls out her favourite show of the upfronts (hint: J. J. Abrams) and outlines CBS’s strong new schedule.
Pattison hits 90
The OOH company reaches a milestone with its latest digital billboard installation in Toronto.
Global goes heavy on the drama for summer season
Its latest original drama, Combat Hospital, leads the summer schedule and Rookie Blue returns.
Frigidaire puts a charitable cherry on top
The appliance co invites consumers to raise money for Save the Children with tasty online-based initiative Sundae Funday.
Public Mobile retains top radio ad buy slot: Media Monitors, May 9 to 15, 2011
The Canadian cell phone company stays on top in Toronto, while Hyundai joins the list in Montreal.
Molson goes green by seeing red
The multi-platform campaign aims to funnel Canadians’ passion for the country to their “national beer.”
Fairy tales and manly fare: ABC
Intrepid MiC blogger Helena Shelton of PHD takes us through day two of the US upfront marathon: ABC.
Fourteen inducted into 2011 NABS Honour Roll
MiC caught up with NABS executive director Jim Warrington after the gala for his thoughts on the evening’s festivities.
Yellow Pages asks Canadians to dust off their dancing fingers
The brand aims to expand its reach with an online contest targeted at the younger, digital savvy set.
Next Media Stars: Chris Swanson
Find out how this MEC strategist utilized his culinary skills to his advertising advantage, earning him a strategy Next Media Stars nomination.
