DoubleBounce looks to simplify branded content creation
Notes from the mediascape: Former MTV exec Matt Barber tells MiC how his new company will help create high-quality branded content for less.
Amazing Race wins: BBM Canada: April 11 to 17, 2011
Two-week winner The Big Bang Theory falls to #7 for the week nationally.
Neve named new SMG Canada CEO
MEC’s Bruce Neve talks to MiC about accepting his new job as CEO of Starcom MediaVest Group Canada. (Updated)
Foreign media ownership becomes election issue
Stephen Harper talks media ownership regulation on the campaign trail.
Eddy joins Shaw
Former Corus exec Andrew Eddy joins the Shaw Media team as VP, content and distribution.
Netflix Canada subscriber base tops 800,000
The online streaming service is three-quarters of the way to its break-even target.
BMW focuses on digital for X1 launch
Targeting a younger, sportier demographic for the launch of its brand new X1 model, the luxury car co is reaching out online and on the go.
Livedress.com wants shoppers to share their haul
The social-based fashion website has created a new ad product designed to bridge online and offline marketing.
Shaw family builds up Corus Entertainment stake
The family purchased additional class B non-voting shares in the mediaco late last week.
Harley-Davidson Canada looks to rev up female demo
The Deeley-distributed brand is hoping a new bike-customizing Facebook app will increase its appeal with the ladies.
ZoomerMedia invests in One channel
The mediaco has purchased 250 hours of new programming for its One: The Body, Mind and Spirit channel.
New Mazda campaign to focus on brand values
The brand’s latest marketing efforts look to build brand awareness outside of its long-running ‘Zoom Zoom’ tagline, Mazda CMO Don Romano says.
West 49 takes the proverbial cake
The skateboarding retailer is moving its skateboard extravaganza to Canada’s Wonderland in an effort to reach a broader target demographic.
Petro Canada buys another top spot: Media Monitors, April 11 to 17, 2011
Elections Canada makes waves in Montreal and jumps on the list at number one.
Garnier gets naked with Best Health
The brand is launching a new product with a unique cover execution on the May issue of the magazine.
