Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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Industry News: Google gets transparent with PMax
Meanwhile, Spotify unveils a podcast engagement metric and Meltwater launches an AI-powered assistant.
Canadian NHL partners activate to engage fans during Stanley Cup Playoffs
Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.
McDonald’s and Tims’ charity campaigns dominate radio ads: AdEase
QSRs and furniture stores consistently ranked high across major Canadian cities.
Consumers call on brands to educate them about sustainability
Millennials, Gen Z and Gen X are the most willing to pay more for these products.
Pattison names recipients of its Elevating Voices media grants
Nine organizations supporting DEI work will receive over $1 million in OOH inventory.
Wise expands media mix for second phase of Canadian campaign
The brand is upping its spend on OOH and is testing a cricket-focused platform to reach out to immigrants.
COMMB announces promotions ahead of Roadmap RF launch
Rodney Bisnath is now the head of research and measurement.
CMF announces key changes for 2025-26 budget
Amidst a decrease in total funding, key changes have been introduced for the Canada Media Fund’s Broadcaster Envelope.
CFL and Bud Light Canada announce partnership
At the core of the deal will be the Bud Light Grey Cup Halftime Show.
Tariffs had ‘limited impact’ on Apple in second quarter, says CEO
The company’s Q2 financial report shows that revenues grew 5% year-over-year.
Amazon reports strong Q1 but Q2 threatened by tariffs
The company also highlights Q1 announcement of next generation James Bond film franchise.
Tinder adopts OpenAI voice tech to attract more singles
‘The Game Game’ helps generate playful scenarios, interpret user responses into scores and create shareable summaries.
COMvergence reports a slowdown of acquisitions in 2024
Acquisition of small- to mid-sized firms indicates a preference for agile teams rather than large-scale consolidations.
Meta apps reach 5% YoY increase in ad impressions for Q3
Daily active people using Meta’s family of apps – Facebook, Messenger, Instagram and WhatsApp – was an average of 3.43 billion for March 2025.
Social media platforms push age-level protections
Pinterest and Meta apps have introduced initiatives to boost online safety for teens and encourage them to limit screen time to after-school hours.
