Pattison Outdoor wins Oakville Transit account
With 80 buses operating within the GTA, the OOH company will introduce new vinyl applications to the exterior of buses.
Heroes take top spot
The sci-fi/drama series debuted with 1.3 million Canadian viewers, beating out Dancing with the Stars.
Teletoon greenlights more Drama
Fresh TV is set to animate the third Total Drama season, plus new Stoked series.
Petro-Canada and Pizza Pizza top two radio advertisers:
Media Monitors – Sept. 15-21, 2008
While Pizza Pizza made an impressive leap to #2 and Global TV came in at #3, Petro-Canada shot to #1.
SavvyMom Media launches CGC site
New online city guide brings local tips to a national audience of on-the-go moms.
New DVD technology yields ongoing brand tie-in opps
The innovative web marketing technology is the first of its kind in Canada.
Internet habits examined in new report
The Canadian Internet Project analyzes Internet usage and media consumption, and surprise, it’s up!
Mindshare gets facelift
WPP Group’s Mindshare bows its new corporate identity.
New online platform boosts Teletoon series
Best Ed‘s interactive website, set to launch in February, will feature gameplay and bonus toon rewards.
Starcom wins best creative media award
SMG’s Johnnie Walker Chinese New Year Campaign takes home the prize.
Ikea bows storybook campaign
The iconic Swedish retailer’s new campaign uses famous bedtime stories to promote its mattresses and bedroom furniture.
Shreddies appeases square lovers
The Kraft Canada cereal brand unveils a new Diamond and Square Shreddies combo-pack with an online message from the Shreddies president.
Ad spending booms in India
The country will see a 20% growth in ad spending this year, making it the world’s 15th-largest ad economy by 2009.
New Mini campaign plugs perpetual test drive
The Test Drive Forever Plan wants consumers to take a Mini for a spin anytime they want. And keep the car.
PHD Canada donates to youth in care
The media agency is donating $4,500 to the Ontario Association of Children’s Aid Societies (OACAS). The funds were raised at the first annual PHD Golf Invitational this summer.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
