Resto-bar platform gets ad upgrade opps
A new partnership with Adflow Networks, Rogers Media and The Bar Channel offers highly targeted out-of-home reach.
PunkRadioCast dials up the content
The online punk radio station is beefing up its repertoire after the loss of two peers.
House boosts 90210
Hugh Laurie revives teen soap, though vitals for both are still down. And in a move that bypasses second ep letdown, the latest Survivor franchise is poised for a unprecedented two-hour premiere.
Calgarians can now check the Herald on their iPhones
The Calgary Herald‘s new iPhone app is gleaning 3,000 page views a day.
J.J. Abrams strikes back
BBM/Nielsen Top 30: Sept. 8 – 14, 2008
Abrams’ Fringe attracts the most viewers for the week.
Sun Media launches 32 newspaper e-editions
Rich features offer advertisers novel ad opps.
The Hockey News reaches out to mobile mavens
BlackBerry smartphones keep hockey enthusiasts up to date with the latest coverage.
CRTC okays new YTVs
Digital spinoffs of the kiddie channel will focus on action, and exploring the world.
Transcontinental Media launches Vita
The new women’s mag targeting the 40+ crowd is engaging in long-term marketing efforts.
Virgin drives customers to MySpace
The mobile company is teaming up with the social network to give its young demo a shot at being large and in charge.
Oscar the Grouch cleans up his act
Sesame Street‘s resident grump is set to be the face of a national promo campaign for Canada’s Waste Reduction Week.
Vancouver gets in-your-face global warming warning
Offsetters’ efforts include hanging life rafts from a city-centre building.
Global takes ‘interruption’ literally
The network’s campaign for Heroes‘ return has picketers holding up traffic and movie goers plunged into darkness.
Astral Media amps up its MS support
The Canadian media corp doles out an additional $2 million to the MS Society of Canada.
Sears #1 radio advertiser for second week:
Media Monitors – Sept. 8-14, 2008
While Sears and the Government of Ontario remained in the top two spots, Ontario Pontiac Buick GMC climbed to an impressive #3.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
