Donlon takes top job at CBC Radio
Former CHUM and Sony exec will lead English side, replacing McGuire.
New direction at Knowledge
Flush with provincial money and new status as a Crown corporation, the BC educaster now led by Rudy Buttignol drops in-house production and spends on digital technology.
Newspaper readership in Canada remains strong
New data reveals over 75% read a daily each week.
Ad opps are rising at Porter
With an increasing passenger load, the Toronto City Centre Airport-based airline has hired Berry Media to handle its media properties.
E! goes ‘Kittnapping’ to engage viewers
This season’s marketing efforts have audiences searching for the Knight Rider star and uploading photos online, plus an integrated push across major Canadian markets.
ING performs random acts of savings and unleashes a viral manifesto
The iconic orange banker is reimbursing ATM fees, paying for commutes and handing out free coffee across Canada.
Cashmere goes pink
Cashmere TP will debut its 2008 White Cashmere Collection: A Touch of Pink in an exclusive media and VIP fashion show in Toronto, spotlighting breast cancer awareness.
Carat takes back Australia
Tourism Australia awarded Carat its account after a rigorous bidding process that began back in February.
ACTRA eyes strike mandate
ICA and ACA’s ongoing negotiations with ACTRA have hit a wall, and the actors’ union’s bargaining team is seeking a strike mandate from its members next Thursday.
Canadian auto industry alliance leverages wider consumer experience
A new partnership spins relevant print and timely online opps, expanding the reach of Canada’s biggest automotive event.
National radio first hits airwaves
‘Two Strangers’ interactive matchmaking competition comes to Calgary’s Energy 101.5 FM.
Pfizer launches its first viral
The pass-it-on product-placement-free film has the pharma giant donating $5 every time it’s forwarded.
MMA kicks off on The Score
The sports broadcaster will feature a live martial arts event from the Playboy Mansion as well as regular Strikeforce programming.
So You Think You Can Dance Canada kicks off with 1.25 million fans
Yes, we can dance. And CTV’s homegrown hit can even outpace its US counterpart.
Peek Freans bakes up desktop indulgence
New web-based series courts a growing online market.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
