Voting now open for strategy‘s Media Agency of the Year ’07
It’s that time again when you media sellers get to have your say.
Teletoon skeds 13 new shows for fall
The tooncaster has some nifty plans for its fall sked, from viewer-voted programming to 15-minute series and a channel devoted to retro shows.
CRTC: new media, digital growing
TV viewership was down last year, while Internet-on-cellphone and other new media continued to rise.
Fido seeks lookalike pooches and owners
And the winners of the online casting contest will get to star in an upcoming campaign.
Mystery TV gets a makeover
CanWest MediaWorks has redesigned its crime and suspense specialty for digital TV viewers in time for the fall season.
Zoom Media buys stake in Fashion Frame
Change room advertising was an attractive option for one of Canada’s leading indoor out-of-home players.
Evian bows classy new bottle
The goal is to find a place for itself on the tables of upscale eateries.
SMG snags global Ford contract
Social Media Group has bagged another biggie to escort into the social networking sphere.
Nescafé Rich game shows to hit rural Quebec
The sampling tour aims to deepen engagement by inviting consumers to play some popular games.
PHD Canada to compete with continental colleagues
Until now, only American shops were eligible for the international agency’s Pioneering Awards.
Ad spending growth slower than projected
According to the latest ICA/Canada Post survey of marketing budgets, Q2 marketing budgets rose, but it was the weakest increase since Q1 of ’06.
A new way to standardize the podosphere
The Association for Downloadable Media wants to standardize a few things – like podcast advertising and sponsorship.
Fido showcases new product with fun tie-in
It took a team with a ‘waggish’ sense of humour to come up with this one.
Carat USA and Carat Fusion uniting to ‘reinvent the agency model’
No word yet on how, or if, this move will affect Carat Canada.
ABC announces premiere dates
The affected Canadian nets are mulling their options.
