Cineplex signs coast-to-coast deal with Empire
Media buyers dealing with Cineplex now have access to more screens in Atlantic Canada.
JumpTV buys Cycling.tv
The multilingual Internet TV player from Toronto is pushing forward with its international sports programming strategy.
OUTtv launches fall sked with pride
Canada’s gay and lesbian channel has announced its fall season details. More new shows on this sked than colours in a rainbow flag!
Three TV spenders leave the ranks, three new ones arrive – Eloda – July 28-August 3, 2007
KFC stayed in the ranks since mid-June… until now. The TV spender handed its previous rank to one of three new advertisers on the chart.
Amusement parks battle for listeners: Media Monitors – July 30-August 5, 2007
Amusements & events advertisers showed up with force at the opening of August, and newcomer Spence Diamonds outranked the LCBO.
CTV to go live with MTV Video Music Awards
The nets have marked Sunday, September 9 for the main event, and sponsorship opps are up for the taking.
CBC backs The Border with midseason engagement
The action drama is skedded to bow in January with interactive online elements.
Radio ad revenues topped $1.4 billion: Statscan
Ad revenues were up in private radio last year, according to new data from Statistics Canada. But the growth rate is shrinking…
WorldAdsTV.com builds creative collection
Wanna see Nike’s Italian Good vs. Evil spot? Bud’s classic Wazzup ad, or variations of it? A new Canadian site may have it in one or two languages.
Theme parks and water parks by the numbers: BBM Media Snapshot
Do roller coasters, water slides and snowboarding lead to the need for braces?
Fluevog tries user-generated media buys
Fluevog asks Fluevogers: If you were a shoe, which mag would you fit in?
Global teams with Nintendo for Canadian 5th Grader
The net’s homegrown version of the game show is set to hit the fall sked. What will Wii do?
L’Oréal Paris backs Project Runway Canada
The beauty sponsor has followed the successful US show to Canada.
iGotcha launches interactive Garage window
Window shopping just got a lot more engaging at one Montreal retailer’s patch of sidewalk.
Earth to Mars: Discovery is ready for take-off
In the spring, Discovery promised its fall Mars blitz would be the biggest programming event in the channel’s history. With premiere dates locked, the blitz is backed up online and in print.
