Revamped FemmeWeb.com adds virtual clothing try-ons, plus trend blog
Advertiser-friendly Branchez-vous, Quebec’s largest indy portal, already gets over 500,000 unique visitors per month; now it’s trying for more.
New media director at DSA
Samantha Richardson will oversee media planning and buying at the BC office.
Upfronts: Day Three – CBS
While Lina Alles, MindShare’s managing partner/director of broadcast, is in New York at the upfronts, she’s tapping out an on-the-scene blog for MiC readers.
CTV and CH push reality in summer skeds
The nets’ summer schedules also have a leavening of drama.
Canada’s first personalized weather service to launch
Wondering what to pack for that upcoming trip to the cottage or wherever? You’ll soon be able to check out the temp on ‘Forecast 4 Me.’
Audi TT hits the ground running
The new Audi TT campaign launches with innovative OOH featuring giant TT logos standing on streets, projected onto buildings and carved into the ground.
Tim Hortons back among top TV advertisers: Eloda May 4-10, 2007
After being MIA for three months, Tim Hortons reappeared at #11.
Dramatic returns to top radio ad ranks made by GM Goodwrench, Future Shop: Media Monitors – May 7-13, 2007
GM Goodwrench zoomed from #568 to #10, and Future Shop climbed from #520 to #6.
Events
ICA Leadership Forum
May 24
Toronto
‘FutureFlash’ is the theme of the Institute of Communications & Advertising’s inaugural Leadership Forum. Aimed at examining the most important and relevant issues facing the marketing industry today, the event will feature an array of reps from top agencies.
Upfronts: Day Two – ABC
While MindShare’s managing partner/director of broadcast, Lina Alles, is in New York doing her own thing at the upfronts, she’s also kindly serving as MiC‘s on-the-scene reporter.
CBC unveils summer sked
The network’s plans for the summer include a laugh-off with Second City and a showcase of UGC.
NADbank releases product and lifestyle info
The Newspaper Audience Databank has released additional deets on the buying habits and prefs of Canadians.
Too late for more offers, says CRTC
The fed agency says it will not consider a last-minute proposal by CGM to sell CHUM stations in the Prairies.
‘Evolution’ spot wins Gold Pencil
The awards just keep on coming for O&M Toronto’s work on behalf of Unilever’s Dove brand.
Corus, Cogeco join up for Quebec radio sales
Groupe Force Radio will target 3.3 million Quebec listeners a week on 30 stations.
