Women eager to define themselves
In just two weeks, 30,000 women visit Medicis’ defineyourself.ca online community, where they find alternatives to the Dove real beauty approach.
How do (media buy) gardens grow? – Nielsen Media Research Spend Trend
TV grabs the green.
CBC unveils UGC-fueled Exposure
The premise is eerily close to one of the other nets’ summer blockbusters, but the ceeb is putting its own bid in on the search for the next great filmmaker.
Treutler named new TVB president
And her firm belief is that ‘Television is the most exciting and most engaging of all of the media choices available to consumers and advertisers.’
Sears trying CGM for Christmas catalogue
Consumers can go online to sears.ca and choose a Wish Book cover.
‘Evolution’ and ‘Shelf’ win Clios for Canada
This time around, 21 Canadian initiatives were short-listed, but only one gold, one silver and two bronzes came home.
The week of ‘up slightly’
BBM/Nielsen Top 30 – April 30-May 6, 2007
It was a week with no major de-thronings, and for most shows, ‘slightly’ increased loyalty.
Metro adds weekly movie section
There’s something new in today’s issue of Canada’s largest free daily newspaper.
BBDO stages a bed-in to win an account
The Montreal agency harked back to John and Yoko’s stunt, and even broadcast it, in a spirited try for a museum account. Results? Mixed.
Sky-high naming opp to be brokered by IMG
If Whistler’s about-to-be-built Peak to Peak Gondola turns out to be a landmark, slapping a corporate moniker on it now could be a savvy move.
BlogTV.ca reels ’em in
Alliance Atlantis discovers that Canadians really do want to host their own live video blogs.
NABS inducts ’07 crop into honour roll, names Humanitarian Award winner
strategy is among the winners who took a bow at the ‘Simply Unforgettable’ gala last night. And a CTV stalwart walked away with humanitarian honours.
AOL launches online music channel
The interactive biggie is offering customized advertising packages targeting desirable audience sectors.
Bessies honour comedy and cause
Dove and Fight Network ads were deemed Canada’s best at annual TV creative awards.
Air Miles contest offers DIY prizing
First they asked members what they wanted, then they flagged retail partners by designing a contest around the consumers’ wish lists.
