IAB names de Visser director
The former senior manager of interactive for Coca-Cola intends to bring ‘client-side’ perspective to her new role.
Sun Media beefs up Autonet.ca
Sun Media is taking its Autonet.ca brand into the pages of Sun newspapers across the country, while the online destination is getting more video and interactive content.
Ford driving designers to the Edge
Whether or not we call it DGM – designer generated media – the automaker will award $5,000 for best vehicle-inspired fashion get-up.
Canadian-made campaign aims to help refugees globally
The challenge BBDO Toronto tackled was how to help First World citizens relate to the realities of being a refugee. What they came up with was micro-targeted, and so powerful that the UN is sending it around the world.
Molson back among top TV advertisers: Eloda April 27-May 3, 2007
Molson made the top 15 for the first time this year.
Quartet of brands returns to top radio ad ranks: Media Monitors – April 30-May 6, 2007
Back on the top 10 list after absences were Mattamy Homes, Outback Steakhouse, Smart Set and Canon.
Events
CMA National Convention & Trade Show
May 14-16
Ottawa
The focus of the Canadian Marketing Association’s 2007 National Convention & Trade Show is emerging marketing trends, innovations and new cutting-edge marketing technologies.
Corus streams ads to millions of kids
Broadband content from YTV and Treehouse just got friendly with sponsors.
Smirnoff inviting CGM in new global campaign
Consumers are being offered the chance to write themselves into the booze behemoth’s brand story.
And a moose shall lead them . . . right to XM Canada
To try to make subscribers out of the gazillions of commuters who suffer iffy radio reception between Toronto and cottage country, the satellite radio service first went for their eyes.
Second time around for Ground
Home reno guru Debbie Travis will be back on air this month with a second and slightly tweaked season of From the Ground Up.
CASSIES add media category
At this year’s ceremony in November, a savvy team will walk away with a newly minted ‘Best Use of Media’ award.
MySpace launches Canadian site
Today, Canada joined the US, UK, Japan, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Netherlands and New Zealand as countries that now boast their very own national portals.
Brand opps on offer for Rogers Picnic
Hot bands are lining up to appear at a cool event in an offbeat venue, and marketers are being invited to partake of the scene.
Ford Focus contest zeroing in on students
How do you get ’em to think about buying a car when all that’s on their minds is exams?
