Yahoo launches onesearch and Y! Go 2.0
Want to find a nearby carwash? Yahoo wants your eyes and ears on mobile.
Transcontinental buys prairie papers
The Montreal-based media giant is pushing forward with a strategy aimed at reaching 65,000 Saskatchewan households.
DDB’s obits score
Dramatizing how many lives can be saved if enough people donate blood won the agency time and space with the G&M for innovative use of the newspaper medium.
NAA announces media winners
Starcom MediaVest’s work for Dose.ca got the gold in the Young Media category.
What’s up with condo dwellers? – BBM Media Snapshot
Condos and, consequently, condo dwellers are mushrooming across Canada. What should you know about their preferences and habits?
Canadians embracing Facebook big time
What’s the best way for marketers to leverage popular social networking sites?
Toronto Star to offer revamped sales model, new look
Flexible pricing tied to the readership and demographics of each of the newspaper’s sections will be on offer next year. But other changes will kick in later this month.
CRTC says specialty, pay-TV are thriving
Total revenue for Canadian specialty, pay, pay-per-view and VOD last year rose to $2.5 billion.
Kellogg back in top TV ad rank: Eloda April 20-26, 2007
After a two-month absence from the top 15 TV advertisers, Kellogg appeared at #13.
A zoomin’ week among top radio advertisers: Media Monitors – April 23-29, 2007
After beating Sears out of its usual #1 spot last week, The Bay dropped off the top ten list.
Traveler gets May 30 time slot
CTV’s newest addition to the Wednesday slate puts Yale grad students on the run.
CGM bends slightly in CHUM bid
Three days of hearings concluded yesterday with a concession and a cash top-up by the media behemoth.
Verklin speaks: ‘We’re entering the golden age of commercial persuasion!’
On a promo tour for his new book, the CEO of Carat Americas dropped a few predictions on innovation in Toronto yesterday. He believes media pros may have a bright future – no more advertising dog food to cat owners.
Media-rich Dove pro-age campaign targets mature Quebecoise
Fine-tuning the product’s inspiration platform for French-Canadian females, PHD is leveraging the fame of a popular regional celebrity.
Nielsen bulks up with BuzzMetrics and NetRatings buy
More than half wasn’t enough. So Nielsen is buying the rest of BuzzMetrics and NetRatings.
