Battle of the med-heads
BBM/Nielsen Top 30 – April 16-22, 2007
Medical dramas Grey’s Anatomy and House are locked into a tight numbers race – same time slot, different nights. Grey’s won Thursday, and House won, well, more than once on these charts.
Joost.com preps ad-friendly Internet TV launch
The rise of Joost.com and its ad innovation plans has been talked about in media circles for months now. Yesterday, the broadcast-quality Internet TV service announced 32 major advertisers are on board for the spring launch.
Virtual friendliness just a (Telus) phone call away
Billboards sporting the headline ‘For a friendly thought, dial 1-866-93 HAPPY’ went up in Vancouver and Toronto this week.
Child abuse awareness campaign hits Montreal
A pro bono initiative with appropriately chilling creative is literally being taken to the streets as well as to TV screens.
A mommy market gets a rep shop
SavvyMom.ca keeps on growing – and now UpTrend Media has got the opps.
The Best Years and On the Lot hit the sked
On May 22, Global’s taking the covers off its university life series, and CTV’s kicking off its search for the next great filmmaker.
Canuck tooncaster dips into VOD and mobile
Teletoon is about to launch digital services on Shaw and Rogers, and will go mobile next month.
Wanna play dead on CSI?
CTV ups the ante on consumer-generated content today with a CSI contest that will cast the winner as a corpse.
Microsoft calls on gamers to create TV series pilot
Xbox is getting a little closer to the world of television with a user-generated pilot promo.
Dashboard’s media magic for Axe wins at Venice fest
The sole Canadian entry at the inaugural Venice Festival of Media likely impressed the jury because it represents what’s now possible in media.
Kraft Hockeyville wins SMA’s Best of Show
CBC’s multi-faceted search for Canada’s most spirited hockey community took top honours at the third annual Sponsorship Marketing Awards.
Home Hardware and hospital lottery return to top TV ad rank: Eloda April 13-19, 2007
Upping its spot volume boosted L’Oreal from #5 the previous week to #3.
The Bay tops radio advertisers: Media Monitors – April 16-22, 2007
After making it onto the top ten list for the first time this year at #6 the previous week, The Bay climbed to #1.
Brands recruit youth to tell Canada to FLICK OFF
Virgin Mobile, MuchMusic and Roots have teamed up with Environmental Defence and the Province of Ontario in a new cross-country effort challenging Canadians to do something about global warming.
CH network morphing into E!
Hints dropped at last year’s upfronts that change was coming for CH are now fact. In what Sunni Boot calls an ‘avante-garde’ deal, CanWest MediaWorks is bringing a top Comcast entertainment brand to Canada.
