Name That Bean guerilla campaign hits Vancouver
Why are Jelly-Belly-bedecked VW Beetles roaming the streets of BC’s biggest city?
FT picks up stylin’ podcast sponsor
Last fall, CHUM Interactive relaunched FashionTelevision, declaring it the world’s most accessible fashion brand. Now they’re backing up the claim with numbers and sponsorship.
The big nets put pirates on Thursday and wedding crashers on Monday
CTV puts the next Burnett reality show on the open seas in Thursday’s prime time, and the net has dropped a big hint about the upcoming Grey’s Anatomy spin-off, Private Practice. Meanwhile, Global’s got The Real Wedding Crashers premiering on Monday.
BMO bets on podcast package with HGTV talent
BMO is going after new homebuyers via podcasting and they’ve got a popular HGTV personality hosting the package.
Sticking to hockey: BBM Media Snapshot
Homegrown hockey fans are 80% more likely to have purchased an HDTV in the last two years than average Canadians. What else are they up to?
Event
CARF Workshop
April 30
Toronto
‘Portraits of Today’s Consumer: Trends, Statistics and Implications’ will be the theme of the Canadian Advertising Research Foundation’s upcoming workshop.
Guest speakers include Susan Crompton, editor-in-chief of Canadian Social Trends Stats Canada; John Torella, senior partner, JCWilliams; and Scott Brown, SVP, Nielsen US. They will explore the implications for marketers and their agencies of the multi-tasking factors and trends that affect today’s consumers.
The Walrus adds digital tusks
Four years ago, The Walrus hit the Canadian mag scene with a mandate to serve the country’s thought leaders. Now, the brand has plans for sponsorable digital opps.
CGC element added to Toronto’s annual photo fest
Sponsorship opps are on offer for the city’s 12th annual CONTACT photography festival and this time, the pix will appear on the TTC’s subway platform screens as well as 200 other public venues.
Notes from the Media Landscape: Nike makes lemonade out of nasty Imus lemon
Inspiration for a doozy of an ad arose out of the ashes of shock radio jock Don Imus’ infamous career.
Who’s spending what on advertising apparel: Nielsen Media Research Spend Trend
As spring approaches, the fancies of TV and dailies are turning to clothing.
Three brands make ’07 debuts on list of top radio advertisers: Media Monitors – April 9-15, 2007
The Bay, Mr. Lube and TD Canada Trust made it onto top ten list for the first time this year.
Parenting mag debuts in Quebec
Quebecor Media-owned Publications TVA is going after parents, grandparents and anyone else who works or lives with the zero to sweet sixteen age group.
Hockey Moms to score, thanks to MasterCard
MasterCard is leveraging WOM for a contest to crown Hockey Mom of the Year, and Bobby Orr’s getting in on the action.
Night projections gettin’ busy
The biz of spotlighting images onto building facades is heating up with more movable and market-targeted opps.
Initiative wins Maple Pictures media account
The Toronto agency has hit the ground running, and is already promoting adventure flick The Condemned.
