
Brilliant: Chicken chain gets smokin’
The guerilla campaign in Vancouver for Nando’s was one of many North American activities last Friday, as ‘4:20’ pro-drug-reform activists hit the streets.

Notes from the Media Landscape: Suave, Sprint TV invite moms to write webisodes for the queen of Queens
CGC integration just doesn’t get much more comprehensive than this.

No Opportunity Wasted comes to Canada
Amazing Race host Phil Keoghan is bringing his philosophy, plus a Canuck version of a popular reality show, to the CBC’s fall sked.

Astral clears first hurdle for street furniture contract
Toronto’s street furniture contract is a step closer to being a done deal.

Sponsor opps on offer for ideaCity 2007
For its eighth year, 50 members of the international influentsia will speak at the annual gathering of elite eggheads (MiC means that as a compliment).

Globe launches ReportonBusiness.com
The national newspaper’s biz brand has got its own domain now. Oh, and the print product’s a little slimmer.

Freak Show stars premature baby and Siamese twins who separate
The Comedy Network is unveiling its latest animated series, and it promises political incorrectness of a different kind than the kiddies of South Park.

Buttignol joins Knowledge Network
Rudy Buttignol, best known as creative head of programming at TVOntario, has stepped in as interim president/CEO of the BC educaster.

Cundari debuts social media practice
The move by one of Canada’s largest independent agencies signals the importance today of tapping into the influence of social networks to enhance brand experiences.

Media Contacts enlists tech partner for interactive campaigns
A competitive pitch for enhancing the digital infrastructure at Media Contacts has ended. And the award goes to…

Ford ties into hockey craze with Gretzky contest
The CBC’s latest promo for an auto sponsor gives hockey fans the chance to – wait for it – win a vehicle. Oh, plus a round of golf with Gretzky.

The Wednesday that forgot Global
BBM/Nielsen Top 30 – April 9-15, 2007
Global crept up on juggernaut CTV on Tuesday, won a few on Monday and Thursday, but disappeared from the world of Top 30 during Wednesday’s prime time sked.

Vision Durable aims to bridge a gap in Quebec
Transcontinental Media is launching a new sustainable development mag targeting Quebec’s business community. Perhaps a new buzzword – SusDev – is in order.

CanWest strikes alliance to reach specific streets in the capital
CanWest MediaWorks is tying a marketing knot with the owners of the EMC ‘Your Community Newspaper,’ starting with two new papers targeting Ottawa neighbourhoods.