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Brilliant: Chicken chain gets smokin’

The guerilla campaign in Vancouver for Nando’s was one of many North American activities last Friday, as ‘4:20’ pro-drug-reform activists hit the streets.

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Notes from the Media Landscape: Suave, Sprint TV invite moms to write webisodes for the queen of Queens

CGC integration just doesn’t get much more comprehensive than this.

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No Opportunity Wasted comes to Canada

Amazing Race host Phil Keoghan is bringing his philosophy, plus a Canuck version of a popular reality show, to the CBC’s fall sked.

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Astral clears first hurdle for street furniture contract

Toronto’s street furniture contract is a step closer to being a done deal.

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Sponsor opps on offer for ideaCity 2007

For its eighth year, 50 members of the international influentsia will speak at the annual gathering of elite eggheads (MiC means that as a compliment).

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Globe launches ReportonBusiness.com

The national newspaper’s biz brand has got its own domain now. Oh, and the print product’s a little slimmer.

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Zip.ca adds indie flicks to the mix

Movie mail-in renter Zip.ca‘s new Zip.tv arm – described in MiC‘s Jan. 8 issue – has now invited filmmakers to upload, view and share their feature-length movies.

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Freak Show stars premature baby and Siamese twins who separate

The Comedy Network is unveiling its latest animated series, and it promises political incorrectness of a different kind than the kiddies of South Park.

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Buttignol joins Knowledge Network

Rudy Buttignol, best known as creative head of programming at TVOntario, has stepped in as interim president/CEO of the BC educaster.

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Cundari debuts social media practice

The move by one of Canada’s largest independent agencies signals the importance today of tapping into the influence of social networks to enhance brand experiences.

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Media Contacts enlists tech partner for interactive campaigns

A competitive pitch for enhancing the digital infrastructure at Media Contacts has ended. And the award goes to…

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Ford ties into hockey craze with Gretzky contest

The CBC’s latest promo for an auto sponsor gives hockey fans the chance to – wait for it – win a vehicle. Oh, plus a round of golf with Gretzky.

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The Wednesday that forgot Global
BBM/Nielsen Top 30 – April 9-15, 2007

Global crept up on juggernaut CTV on Tuesday, won a few on Monday and Thursday, but disappeared from the world of Top 30 during Wednesday’s prime time sked.

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Vision Durable aims to bridge a gap in Quebec

Transcontinental Media is launching a new sustainable development mag targeting Quebec’s business community. Perhaps a new buzzword – SusDev – is in order.

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CanWest strikes alliance to reach specific streets in the capital

CanWest MediaWorks is tying a marketing knot with the owners of the EMC ‘Your Community Newspaper,’ starting with two new papers targeting Ottawa neighbourhoods.