AOL Canada sports new look, new sponsors
Now reaching more than 85% of online Canadians monthly with its ads, the network just signed Sea-Doo Watercraft and SportBoats as sponsors of its NHL playoffs site.
Home renovation spending continues to build: Nielsen Media Research Spend Trend
Just looking at all the big box hardware and building stores popping up across the landscape makes you realize that this category is big business – and one where ad spending is growing year after year.
Torstar Digital launches social media venue
OurFaves.com taps into the popularity of social networking with a little help from its friends plus a few ‘urban passionistas.’
Astral street furniture bid wins approval of Toronto exec committee
Technically, it’s not a done deal yet, but the full city council is expected to rubber stamp it on May 23.
Frederik (of orange) back in new ING Direct campaign
Boasting that it’s saved Canadians more than $2 billion in interest charges since 1997, the cyber bank has its star spokesman urging us to save even more.
New Reitmans ads feature fashion in real life
A hilarious TV spot showing a definite fashion don’t at a barbecue is just one element of a multi-faceted initiative.
Kia suits up as auto sponsor of Toronto FC, BMO Field
Enhancing its kicky image, the carco is also official auto partner of the 2010 FIFA World Cup and China’s national soccer teams.
Media Experts picks up a six-pack
The Montreal branch of Canada’s largest independent media agency has beefed up its roster quite considerably.
CGM tweaks plans for CHUM
The CRTC hearings into the CHUM buyout opened with a surprise on Monday.
Marketing spend gained momentum in Q1
Today’s survey of marketing budgets by the ICA and Canada Post paints an optimistic picture generally, but predicts that media adspend will not keep pace.
Online advertising in Canada tops $1 billion
It took 13 years to reach the billion-dollar mark. But the IAB is predicting it may take only two or three more to reach the second billion.
Bridezilla viral spreads to wig out weekend on Much
How could the famous ‘Bride Has Massive Hair Wig Out’ viral video not have a future? Over two million YouTube visitors reportedly went wild over it a few months back, plus media all over the world picked up the story.
RD declares May Smile Month in Canada
Reader’s Digest hopes new PR stunt will trigger happier online traffic and newstand sales.
Drive skids off the road early
Fox killed its underground car race series Drive after only four episodes. CTV is dumping it after three.
Checkerspot mag seeks climate-friendly ad opps
The Canadian Wildlife Federation launched Checkerspot Magazine at Toronto’s Green Living Show on Friday in a bid to provide usable content on climate change.
