NYTimes.com, IHT.com choose AOL Canada
The New York Times online reaches more than a million Canadians monthly, and now it’s got a sales rep in Canada.
Integrated campaigns sweep awards circuit
Whether it’s the Créas, the new ECMAs, or Canada’s Next Top Ad Exec, multifaceted, media-heavy initiatives rule.
Yahoo! digs into FIFA with online soccer community
TheKick.ca – backed by the Canadian Soccer Association and built by you.
As curling heats up, eyeball wars in the offing
CBC and TSN are divvying up broadcast rights to curling in the lead-up to the 2010 Winter Olympics.
HGTV bows biggest giveaway & sprouts green series
A crop of green thumb shows have the garden side of HGTV covered, while a new contest series puts the house component up for grabs.
Audit bureau launches flyer check system
Flyer distribution just got a little more reliable.
Shutterbugs prolific in more ways than one: BBM Media Snapshot
Camera-loving Canucks are 2.2 times more likely to be visited by the stork.
Another comeback for McDonald’s: Media Monitors – March 12-18 2007
McDonald’s is lovin’ radio.
Should Pam go on date with her ex?
Intensely integrated McDonald’s campaign takes recruitment efforts to new level.
Massive gaming site inks Canadian rep deal, adds online ad network
Who ya gonna call if you wanna reach 34 million gamers?
Rogers ties reunions to Breakfast Television
The tried-and-true morning show shtick of surprising winners with calls to their homes is getting a twist.
McDonald’s back in top spot ranking: Eloda March 9-15, 2007
The Golden Arches returns to the top 15.
Toronto Sun boosts new media opps
The newspaper is gung ho about developing convergence initiatives with marketers.
On the MiC with: C Squared’s Charlie Crowe
Which country is leading the pack when it comes to media innovation? Hint, hockey and donuts are among its cultural icons.
Worst Handyman has best engagement tools
Discovery Channel Canada adds interactivity, eco-efforts and cause support to Canada’s Worst Handyman 2.
