MiC K.I.S.S. Pick: Everyone into the (virtual) pool
What better way for Contiki Holidays to boost awareness of its Greek resort than to throw an online pool party?
It’s official – pre-teens are multi-taskers
Kids today think nothing of doing many things simultaneously, but just how many do they generally take on at once?
King to make a comeback
The seminal Canuck sitcom King of Kensington is ready for a comeback after most episodes were off the air for two decades.
The Verdict bows just in time for Black trial
Conrad Black’s trial starts today in Chicago, and so does CTV Newsnet’s The Verdict. The series targets crime and legal-content junkies. In tonight’s opener, host Paula Todd kicks off with a live, on-the-scene-at-the-white-collar-trial-of-the-century strategy. The question is: will Canadian viewers like factual mayhem as much as fictional versions?
Mosque and Gas finales ratings winners
CBC’s Little Mosque on the Prairie ended its first run on a high note, nabbing more than 1.1 million viewers for the season finale. And Gas signed off with an old-fashioned cliffhanger ending.
Over half of Canadians want their digi-TV
New numbers from Decima Research show an increase of nearly 40% in digital television subscriptions since 2004.
Ford back on list of top TV spenders: Eloda March 2-8, 2007
Ford reappeared at #14 after being absent from the top 15 list since late last year. Unilever, The Brick and Subway also showed up again after shorter absences. General Mills jumped from #8 to #3 and Wyeth-Ayerst climbed from #11 to #5. But Toyota dropped from #4 to #12.
Winners zooms up 600+ spots among radio advertisers: Media Monitors – March 5-11, 2007
After a long absence from the top ten radio ad gang, retailer Winners jumped from #647 to #6.
Steelback Brewery new title sponsor for Grand Prix of Toronto
When the race cars zoom around the track in July, the 21-year old event once known as the Molson Indy will be sporting a new moniker – and offering marketers brand exposure on-site and on worldwide television.
MuchMusic teams up with MasterCard to give teens online cred
Teens spend billions online, often using their parents’ credit cards. Now MuchMusic is pushing its own branded pre-paid plastic at teens and parents, hitting both targets with messages of freedom.
Alliance Atlantis takes blogTV to the streets
Alliance Atlantis is rolling out a Hummer, a Facebook page, and some online media buys to build buzz for blogTV.ca, its live user-generated content site.
Motorcycle fans like fast boats and hard liquor – BBM Media Snapshot
A whopping 800,000 adult Canadians (3%) attended a motorcycle show in the past year. Here’s who they are and what else they enjoy, including their favourite tipple.
Teletoon ramps up spring promos, giveaways
Fresh off a recent re-branding, Canuck tooncaster Teletoon is heading into the spring season with a clever traffic ploy – a bundle of promotions designed to trigger kid viewer participation.
Global wins Thursday night
BBM/Nielsen Top 30 – Feb. 26-March 4, 2007
For months, CTV’s CSI had a lock on Thursday night. The series reigned as champ, often topping the Top 30 list with the biggest numbers overall. It even beat Global’s Super Bowl numbers. But Thursday night’s got a new champion.
Sobey’s cops top Crystal
Dory Advertising, of St. John’s, Nfld., snagged top honours from the Radio Marketing Bureau last Friday for its engaging retail campaign on behalf of Sobey’s. Check out who else walked away with Crystal Awards.
