Quirky Gatorade spots go inside hockey star – literally
What happens in the mind and body of the NHL’s Sidney Crosby when he’s going for a goal?
Astral links brands with fans via consumer products
Now it’s all revved up to hook brands up with shows and entice niche demos with licensed merch.
Text messaging triples in Canada
Can you guess how many millions per day we’re up to?
Canadian edition of More debuts next week
If our version of the mag for 40+ females matches the US edition’s success, it should be a honey pot for Canadian marketers.
Virgin Fest gears up for year two
And chances for another marketers mash-up this summer are good.
Are you smarter than a CanWest speller?
Spelling bees. Good fun for kids, parents, teachers and, now, telcos. Telus wants in on the word games for CanWest’s national contest.
Minute Maid goes viral to contemporize brand
‘Are you happy inside?’ That’s the online survey question that’s boosting buzz and selling juice.
Curling wins more than Little Mosque
BBM/Nielsen Top 30 – March 5-11, 2007
The CBC has enjoyed consistent spots on the Top 30 and million-plus audiences with Little Mosque on the Prairie and Hockey Night in Canada. Now, Curling is drawing eyeballs…
Clearly Canadian to star in US reality series
How a eureka moment led to getting beaucoup brand exposure without spending a cent.
Taxco ads put new spin on getting carded
To attract students, H&R Block is sweetening the hassle of filing income taxes.
New shows offer love, marriage and an accountant
CTV and Citytv are set to premiere two new US comedies, while Global’s unveiling its Toronto-shot anthology series featuring cult filmmaker John Waters.
MADE to be made in Canada
Canadian MTV viewers love the US version of MADE. Now they’re getting a shot at their own life makeovers.
A daily before buying: Nielsen Media Research Spend Trend
Before Canadians hit home furnishing stores, they window shop, mostly in newspapers.
Can Yahoo! find next big band for Universal?
Yahoo! Canada is giving indie bands and solo acts a shot at the online limelight.
Women’s Post puts pink on the streets
The newspaper targeting professional women is set to double in frequency, get sponsors in on podcasts, and scatter pink boxes around Toronto.
