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TalkingPets.ca gets users and their furry friends engaged
A dual platform campaign by Lowe Roche aims to put Nestlé brands at the centre of the UGC craze. Hey, next thing you know, your cat might be hogging the Internet connection.
Wal-Mart Canada to retain current AORs, not follow US lead
Wal-Mart USA might be switching AORs for its $570-mil account, but its Canadian counterpart plans to stand pat.
Google launches customizable search engine
New free tool lets users build vertical search engines for their sites, plus earn a share of the ad revenue.
BMO’s ad campaign hits commuters with giant burgers and more
Humongous hamburgers, gas pumps and coffee cups with an instant-win theme enhance the TV spots and push participants to BMO’s online promotion.
Minatel promoted to publisher of Flare
The associate publisher since 1999 will be sitting in the publisher’s chair as of Nov. 1.
Ikea leverages big 3-0 with presence on weathernetwork.com
To almost literally drive traffic to its clients’ stores across Canada, Mindshare concocted a way for Ikea locations to pop up on the Weather Net’s online maps.
Rising young media star: GJP’s Fairbairn
Based in San Fran with a remit that also spans Toronto and Cincinnatti, and entails traditional as well as online strategy, planning and buying, Nick Fairbairn covers a lot of ground. And delivers.
Product placements within ads may be catching on
There was a ‘hey, why don’t we…’ moment when a rock radio station in Oshawa, Ont. was concocting its latest billboard campaign.
Wal-Mart ad series celebrates diversity of Canadian customers
A new TV campaign by Publicis showcases real people and real-life stories that reflect their diverse ethnic origins – in their own languages.
King Tut delivers a record-breaking audience for Discovery
In 11 years, Discovery Channel Canada has never seen the numbers that the mystery tomb special reeled in on Sunday.
Communications vet Blair signs on at Toronto Star
After an impressive corporate career, Don Blair has become manager, communications for Canada’s largest daily newspaper.
P&G chooses gyms as venue for intro of Always Clean
Fitness-minded femmes are being offered new cleansing product dispensed in their gym washrooms.
Above-average gain for media as marketing budgets revised up in Q3: ICA
For the first time in the survey’s three-year history, main media adspend saw the strongest upward revision compared with other marketing modes.
Eloda ad analysis – October 13-19, 2006
P&G, L’Oreal and GM kept the top three spots, while Kraft dropped from fourth place to last on the list of the top 15 advertisers. Toyota’s spending more at fifth place, and Ford and Daimler Chrysler are both active again. Mattel, Nestle, and Bell Globemedia are nowhere to be found on the top 15 for October 13-19.
MTV lures viewers via mobile trash-talking contest
‘Cash money’ is the ultimate prize when wannabe trash talkers with the right Yo Momma-style battle it out via SMS as the second season rolls out on MTV.
