Specsavers goes big for Vision Health Month campaign
The eyecare brand’s OOH and social campaign is rooted in its ‘Should’ve Gone to Specsavers’ platform.
KitKat Canada urging Gen Z to take a break (from their phones)
The national, digital-first campaign rewards a reduction in screen time with free bars.
Coinbase deepens investment in Canada with partnership
The brand will be the cryptocurrency exchange and wallet partner for both Toronto FC and the Toronto Argonauts.
Discord pays gamers for advertising interactions
The company is beta testing a new in-app currency that will reward gamers for interacting with Quests ads.
Pizza Pizza expands its presence in Western Canada
The brand has become the official pizza partner of the Winnipeg Blue Bombers, strengthening its “Score a Slice” deal in the region.
Spring campaigns drive AdEase TV ranking, Tim Hortons tops the list
QSRs, TV and streaming services and furniture stores drive ad competition in major canadian cities.
AdCellerant brings scalable digital ad solutions and services to Canada
The platform includes campaign execution and real-time analytics tailored for local digital marketing.
Industry News: Acast launches AI-powered podcast ad planning
Plus, Environics Analytics and Caddle expand partnership.
WPP Media launches as fully integrated, AI-powered media company
Connected by WPP Open, WPP Media unites media, data and production capabilities.
Gatorade, Doritos and Sting Energy ink partnership with F1
PepsiCo Foods Canada intends to capitalize on the sport’s growing popularity in the country to reach Gen Z and millennials.
People Moves: Shannon Robinson named associate VP at Publicis Canada
Plus, Horizon Media expands digital activation team with three hires and OMD Canada appoints new senior director of marketing science.
Spotted! Toronto Tempo tips off fan engagement with inaugural activation
The team launched a series of immersive and interactive experiences at Stackt Market, in collaboration with founding partners CIBC and Sephora.
COMMB enhances Roadmap with a new reach and frequency tool
The bureau says the new measurement allows it to understand key drivers for OOH campaigns.
How Meta’s new policy will impact retail media networks
Beginning in February, the tech giant will begin to provide ad spend and ad buyer markup details directly to advertisers.
Reddit takes aim at e-commerce with enhanced ad tools
The social network is targeting high-intent shoppers with optimized ads and improved diagnostics.
