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Spotted! Reese’s taps a Québec tradition to build a sugar shack
The initiative builds on the brand’s previous efforts to promote Big Cup with Caramel during National Caramel Day.
CosmoBlue Media rebranding after Cineplex Store acquisition
The move signals a deepened investment in the Canadian market, the company says.
AI this week: Cairns Oneil invests in AI, Dentsu signs EU pact
Plus, CMA launches new AI resources.
McDonald’s and Tim Hortons swap first place: AdEase TV
QSRs and streaming services dominated the TV ad space in the latest ranking.
Advertising during TV news is the most trusted: YouGov
Seventy-one per cent of Canadians also give ads within news programming their highest attention scores.
Media Moves: Snapchat launches new AI ad format
Plus, Netflix Games is launching a new mobile kids app called The World of Peppa Pig.
All streamed out? SVOD growth stalls: MTM
Paid TV subscriptions have fallen from 82% a decade ago to just 60% today.
KD’s media mix highlights customer’s ravenous hunger
The brand’s latest campaign includes a major OOH buy and a new creative approach to connect with its audience.
IKEA leads radio ranking for second week in a row
The furniture and government sectors see significant gains in the latest AdEase report.
TikTok ban delayed for second time
Execs from Involved Media and Cairns Oneil weigh in the recent ban delay and one of its potential suitors.
Lindt launches first-ever Canadian AR game for Easter
The game acts as a launchpad for a host of new SKUs, as well as a place to engage with Canadians outside the store.
U.S. puts pressure on Canada’s digital policies
Behind the tariff talk, a deeper dispute is brewing among platforms and publishers.
Industry News: WPP boosts AI-driven data offering with new acquisition
Plus, healthcare advertising agency Klick names new head of media strategy and planning.
How Corona is riding its global surf partnership to Canadian slopes
The recent installation included OOH placements along major route and paid social.
Positive social media environments deliver positive ad responses: study
Magna’s research data used biometric sensors and eye tracking technology to assess people’s emotional responses.
