Amazon Ads launches Twitch Creator Sponsorships
A feature includes clickable, branded graphics that frame the video player during sponsored streams on both web and mobile.
Sobeys’ social-first contest invites picnickers to like national pride
The contest is a part of Sobeys summer campaign, “So Canadian,” which spans a range of social and digital tactics.
Subaru drives to the top: automaker leads TV ad rankings
Crave TV jumped to second place, followed by McDonald’s, according to AdEase.
Upfronts 2025: CBC focuses on local news coverage and ad spend
CBC’s 2025-26 programming slate features more than 50 new and returning series.
McDonald’s holds top spot, Novo Nordisk jumps up rankings
QSRs, retailers and airlines fuel ad activity across Canada, according to the latest AdEase data for the week of May 26 to June 1.
Bell Media’s 2025/26 lineup features robust slate of original content
From Scott Brothers Entertainment, Crave greenlights new competition series Make Yourself Over.
Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
The company is also bringing its CTV and Noovo offerings to Crave and partnering with The Trade Desk for seamless access to premium marketing solutions.
Reeb out at Corus, Gossling appointed CEO
Former co-CEO Troy Reeb has stepped down and John Gossling will take on sole stewardship of the Canadian media company with additional executive moves announced.
Motorola Razr launches with OOH hologram
The campaign strategy aims to promote the new phone around Rogers’ locations and high-traffic events in Toronto.
Spotify sees surge in Francophone content, Canadian female artists
The streamer’s latest report shows that French-language tracks surpassed 1 billion streams.
Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
Canadians’ interest in sports was also underscored, as 28 million people tuned in to sports content through Sportsnet’s linear and streaming services in the past year.
Sony has been named an Official NHL Technology Partner
The multiyear global tech partnership aims to enhance the league’s fan experience with Sony Hawk-Eye Technology and camera innovations.
Industry News: Innocean Canada wins Alaska Communications AOR
Plus, judge rules in Shopify-Canada Revenue Agency court case.
Upfronts 2025: Corus leans into Canadian content and Peacock series
Plus, the network says it’s helping advertisers avoid the risks of “buying blind,” where ads may appear in undesirable contexts.
Radio ratings: AM/FM reached 81% of Canadians in diary markets
Contributor David Bray breaks down the ratings in five Canadian markets and finds changes could impact how radio is bought and sold.
