Meta increases its revenue thanks to AI in advertising
The social networking giant’s revenues rose 27% to $36.4 billion in the first quarter of the year.
Here are the winners of Canada’s Young Lions 2024
Each Gold-winning team in the Canadian contest will compete in The Cannes Lions International Festival of Creativity that runs from June 17 to 21.
Media Moves: Google delays cookies phase-out, TikTok ban officially underway
A cookie-less future delayed, while TikTok’s ban edges closer.
B.C. puts online harm bill on hold after reaching a deal with social networks
Snapchat and TikTok say they are working to improve the safety of kids and teens on their platforms.
Tim Hortons claims the top spot from McDonald’s on TV
According to the latest AdEase report, pharmaceutical company Novo Nordisk was one of the week’s biggest movers.
IPG Mediabrands and Zefr partner up to combat fake news
The new collaboration enables brands to avoid ad placement near misinformation across social platforms.
KLM Royal Dutch Airlines rolls out a new brand platform in Canada
The initiative is being promoted at Calgary, Edmonton and Toronto-Pearson international airports.
Snapchat drives brand exposure among newcomers
A Kantar study found that newcomers use the app not only before they migrate, but also after they move.
Nlogic readies Video Planner for summer launch
Corus Entertainment and IPG Mediabrands have already committed to using the new video planning tool.
Basketball Canada suits up with Indochino
To celebrate, the suit retailer will be launching a limited-edition “Made For You, By Us” custom-lining campaign.
Toyota stays at the top and IKEA increases its purchase: AdEase Radio
The home furnishing brand was one of the week’s biggest movers, climbing 380 places in Edmonton.
TikTok is testing a new photo app in Canada (and Australia)
The social platform’s app, called TikTok Notes, will allow users to post more photos at once, but only for a limited time.
Koho enters the big leagues with NBA sponsorship
The nationwide campaign will reach more Canadians than the fintech brand has ever done before.
Newcomers use their smartphones for everything, except for SVOD
More than four in five newcomers rely on WhatsApp, Messenger, and other free options.
KitKat launches campaign with customer-created OOH
Canadians can participate in a contest to appear on different street posters around the GTA.
