KitKat launches campaign with customer-created OOH
Canadians can participate in a contest to appear on different street posters around the GTA.
True Media joins Meet The People
The True Independent Holdings group of agencies will take over general media services for the Meet The People international group of independent agencies.
Netflix adds 9.3 million subscribers in Q1, sees stock price fall
The streaming behemoth also announced that it would stop reporting subscription numbers.
Sportsnet secures sponsors for Stanley Cup Playoffs
Boston Pizza, RAM and Home Depot are among the new partners.
Pluto TV launches its first Hindi FAST channel in Canada
DesiPlay TV offers free viewing of Bollywood movies and award-winning shows.
Mini-Wheats leverages Spotify to celebrate Canadians’ small wins
The WK Kellogg brand has launched jingles to promote its latest campaign “There’s Nothing Mini About It”.
Peersway readies self-serve influencer marketing platform
The service, which is free or brands, marketers and PR agencies, lets small and medium-sized businesses work with trusted nano-influencers without breaking their budgets.
Jolt to launch ad-supported charging stations in Canada
The company aims to be one of the largest DOOH networks in the country.
Christy MacLeod named Kinesso chief data and solutions officer
The former EVP’s mandate includes elevating the agency’s AI-powered capabilities and performance-driven services.
Spotted! Volkwagon’s newest OOH cleans the air of carbon dioxide
By using carbon dioxide-eating paint, the murals celebrate sustainability and the car brand’s line of electric vehicles.
Nearly 40% of Canadians watch streaming exclusively: Vividata
The newest Study of the Canadian Consumer dives into the country’s media consumption habits.
Omnicom kicks off the year with positive financial results
The company expects to grow by 4% to 5% this year with its recent acquisition of Flywheel Digital.
Postmedia creates new app to connect with communities
The company is working to offer subscribers more curated content, which it hopes will deliver a more engaged audience to advertisers.
Peroni Nastro Azzurro seeks to fill the gap in the market for low-alcohol beers
The Italian brand is launching a 360-degree campaign in Ontario to promote its new beer.
How context might make up for no cookies
Viewers pay more attention to products shown in contextually targeted ads.
