Corona rolls out campaign with Tripadvisor to inspire people to travel
The two companies created a hub with content on different destinations, and plan to launch another one focusing on local travel in Canada in May.
Media check-in: Caroline Breton, one year of being Involved
Involved Media’s first year has been underscored by a growing client roster, the hiring of seasoned media specialists and bringing the human touch to media planning and buying.
MTM Jr. uncovers how kids are watching TV
Even with the abundance of digital streaming platforms and on-demand content, children are still tuning into traditional TV channels.
Spotted! Reese’s takes to the (virtual) streets with its caramel cup
The Hershey’s Canada chocolate brand highlights Reese’s Big Cup with Caramel two CGI social videos dripping with gooey caramel.
Postmedia launches Puzzmo in Canada
The Canadian media company has partnered with Hearst Newspapers to offer a suite of popular puzzles to readers.
Canadian Tire and Petro-Canada partner to reach more drivers
Both companies are merging their loyalty programs to give customers more places to earn rewards.
EssenceMediacom named Government of Canada media AOR
The agency announced a dedicated Government Practice last year and has been building up it’s portfolio of government clients.
TD signs on as sponsor of Cricket Canada
The bank plans to roll out TV and OOH ads to boost the sport’s visibility nationwide.
Keurig Dr. Pepper inks deal with Toronto Blue Jays
The new partnership means Motts Clamato will finally be available at the Rogers Centre.
Baby Boomers trust brands that appear on TV
Older Canadians have more buying power than any other generation and prefer optimistic messaging.
IKEA is encouraging consumers to stop paying for SHT
The furniture retailer hopes to start a national conversation about the double tax consumers pay when they shop circular.
Spotted! CRA tests Canadians’ skill at spotting scams
The activation aims to educate Canadians on the latest tactics used by swindlers.
The Raptors will be drinking Prime Hydration
The lifestyle beverage will be the official sports drink of Canada’s basket-ball team.
PepsiCo and Labatt Breweries launch new product with a 360 campaign
The media plan includes social media spots, OOH ads and influencer collaborations.
Canadian Out-of-Home Awards judging panel revealed
The judges for the 2024 Awards cover all areas of the out of home industry, including brands, creative and media agencies.
