How podcast-listeners prefer to hear ads
The new study also shows that social media is how most people learn about new shows.
McDonald’s dominates the TV market for fourth consecutive week
The QSR recorded 2,413 combined occurrences between March 25 and 31, according to AdEase’s latest report.
Canadians are going online to get away
Comscore’s annual review found that nearly three quarters of Canadians visited travel content last year, a lot of them looking at cruises.
People Moves: Havas ups Noah Vardon and Amanda Dyke
The media division of the marketing and communications group is boosting its leadership team with new positions.
Knorr puts Twitch at the centre of its new marketing strategy
The Unilever brand has partnered with gaming brands and gamers to host a stream on Twitch as part of its new campaign.
Subway replaces Toyota as the most active advertiser on radio
The latest AdEase report shows that the QSR scored 5,315 combined occurrences in the last week of March.
Ontario students sue social media giants
Lawsuit accuses Facebook, Instagram, TikTok and Snapchat of harming teen mental health and education.
CBC News: Igalaaq partners with Inuit TV
The Northern broadcaster will begin airing on CBC on April 3.
Three-quarters of Canadians recall advertising seen in cinema
A Lumen report commissioned by Cineplex also found that 35- to 49-year-olds pay most attention to ads seen in cinema.
Where do Canadians watch movies and how often?
SVOD Services, such as Netflix and Disney+, are the most popular: more than half of Canadians use them on a weekly basis.
Can-Am saddles up with bull-riders and farmers
The off-road vehicle brand is partnering with the Professional Bull Riders Association and helping farmers find love on Quebec’s version of Farming for Love.
Pinterest makes women’s fashion searches more inclusive
The social media platform is launching a new tool allowing users to select the body types they want to see in their search results.
Acast to feature 12 Indigenous podcasts in partnership with ISO
The Swedish company will support the Indigenous Screen Office’s inaugural podcasting program.
Ad spend in 2024 is off to a good start
According to Guideline, buying across all media is up 8% compared to the same period last year.
McCain joins Budweiser as sponsor of Blue Jays broadcast on Sportsnet
Pronamel, A&W and Smuckers are among the other partners for this year’s season, which kicks off on March 28.
