Stingray to run audio ads in Harnois Énergies stores
The deal expands the company’s retail audio advertising network beyond pharmacies, grocery and hardware stores.
Competition Bureau expands investigation into Google’s ad practices
The investigation, which began in 2020, is looking into whether Google’s practices hinder competition.
Spotted! PepsiCo erects monolith to reveal new chip brand
The experiential marketing supports the launch of Havoc and its bold, surprising flavours that are intended to entice Gen Z.
Fashion Art Toronto lands Kronenbourg 1664 as sponsor
The fashion week, which this year will be held from May 2 to 5, attracts more than 8,000 people per season.
iHeartMedia posts revenue losses, but its audio business grows
The company’s digital audio segment, which includes the podcasting business, increased 6% in Q4.
Native Touch acquires M32 Connect
While operating separately, the tech companies will collaborate on products to help local publishers build more sustainable businesses.
Telus inks deal with Vevo to be its ad rep in Canada
The online music video network reaches 10 million Canadians per month.
Corus secures 11 sponsors for Big Brother Canada
Samsung, Tonybet, Sunwing, Infiniti Canada, Social Lite and Endy join returning brand partners.
Coca-Cola gets in the game as Cricket Canada’s sponsor
The sport’s popularity is popping in recent years thanks to the nation’s changing demographics.
Metro partners with MasterChef Québec
The grocery brand is integrated into the cooking challenge and has collaborated with other program partners for an omni-channel campaign.
Cineplex Digital Media inks deal to extend reach in Montreal
Cominar has tapped CDM to develop and manage digital signage for five of its properties.
Quaker looks to reach consumers with BAFTA award-winning director’s ad
The PepsiCo brand is launching a fully integrated campaign in Canada and Latin America, with plans to roll it out to more markets later this year.
Nivea moves up in AdEase rankings and gets closer to McDonald’s
The monitoring company has published its latest report for the week of Feb. 19 to 25.
McDonald’s becomes the most active advertiser: AdEase Radio
Toyota ranked second in the AdEase top 10 for the week of Feb. 19 to 25.
Celsius expands its MLS sponsorship into Canada
The new energy drink on the block inked a US-only deal last season.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
