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Graham Moysey on his time at AOL Canada
The outgoing country manager tells MiC about what has changed at the company and in the digital landscape, and what he sees coming next as he moves into his new role as head of international at AOL.
Spotted! Ripley’s expands its Lagoon
The new aquarium has launched an OOH execution that turns Toronto’s Skywalk into an extension of the aquarium’s lagoon.
TC Media grows its team
The company has added two new VPs to its Interactive Marketing Solutions Group as part of a slate of hires and promotions in the division.
BrightRoll announces strategic partnership with Nielsen
The video advertising platform’s deal with the measurement company opens the door for new innovations in programmatic buying.
The Weather Network adds a storm sponsorship
With winter officially starting next week, the Pelmorex Media company has added Storm Watch sponsorships to its roster, with MTD Products taking the first spot.
Spence Diamonds buys the top: Media Monitors
The jewellery company bought the most airtime in Toronto for the week of Dec. 2 to 8.
Spotted! St-Hubert products launch in Ontario
The Quebec-based restaurant introduces Ontarians to its branded grocery store products with a holiday gift.
Specialty TV’s survival plan
Broadcasters and media insiders weigh-in on challenges for specialty channels as they rebrand and head towards a potential pick-and-pay model.
VW makes a movie
The car company enlists its agency Red Urban to create a half-hour documentary to air on Bravo and Discovery Channel.
L’Oreal and Nissan named as key sponsors of The Grammys on City
The two brands are sponsoring Rogers Media’s broadcast of the show, which is back on City for the first time in 19 years.
CTV unveils mid-season lineup
MasterChef Canada makes its series debut along with new and returning dramas.
Criminal Minds takes top spot: BBM
The drama had the most viewers for Wednesday night and the week, for the period between Nov. 25 and Dec. 1.
Mid-season TV check-up
Media pundits weigh-in on the new shows coming this winter, and a look back on the hits and misses of the season so far.
Spotted! Jack Daniel’s builds a barrel tree
The Brown Forman brand is celebrating the holidays with a giant structure outside the offices of its AOR, The Hive, in Toronto.
Dove targets Twitter bashing
The Unilever brand turned self-critical messages during last night’s Victoria’s Secret Fashion Show to positive Tweets.
