Spotted! Sport Chek heads to camp
MiC sits down with the company’s VP of marketing, Frederick Lecoq, to talk content and hockey at the BioSteel Camp.
Lucky Charms gets magically delicious at Fan Expo
The General Mills cereal brand has partnered with the Toronto-based event for the first time, to target adults by hosting a treasure hunt.
Ford Lincoln Mercury buys the top: Media Monitors
The car co had the most ad time in Toronto, while CTV bought big in Montreal, for the week of August 12 to 18.
Broadcasters bring fall hits to Fan Expo
Details on premieres and activations that Rogers, Shaw and Bell Media are bringing to this weekend’s event in Toronto, which is expected to get over 100,000 visitors.
Sasktel shows off its Rider pride
The communications company is encouraging fans of the CFL’s Saskatchewan Roughriders to show their love for the team in a new multi-platform campaign.
City of Toronto asks ‘WTF?’
The organization that represents Toronto’s historic sites is targeting millennials with an OOH campaign that also features its largest social media effort.
APTN reveals fall slate
The channel’s lineup includes new series like All Our Relations and season two of Arctic Air (pictured).
FX Canada unveils fall lineup
Returning shows like American Horror Story (pictured), It’s Always Sunny in Philadelphia and Sons of Anarchy are all back with new seasons this fall.
TSN to air 150 NHL games during 2013-14 season
Rival Sportsnet, which will unveil its complete upcoming NHL season schedule today, plans to air around 250 live games.
Krispy Kreme searches for movie magic
The doughnut maker has launched its first-ever online film festival that will award the winner a year of free doughnuts and $500.
Disney XD reveals fall lineup
The channel’s new shows include its first-ever Canadian original movie, Bunks.
Spotted! Quebec City Magic Festival defies gravity
The festival is giving people the power of levitation with an illusion activation that includes a bus shelter takeover.
Nissan rolls out a pop-up dealership
The carmaker is bringing its “My Nissan My Choice Sales Event” to Ontario this weekend, allowing visitors to test-drive Nissan vehicles and win prizes.
Molson brings Coors Banquet to Canada
The brand is launching the iconic beer in Canada, with a campaign coming this fall.
CBC/Radio-Canada partners with Canadian Broadcast Sales
Details of the partnership from the CBC, and news that Jennifer Smith has been promoted to national sales director for CBC Radio 2.
