Articles Tagged ‘Ad Week’
What motivates people to block ads?
Addictive Mobility’s Andrew Opala outlines how and why ad-blocking is growing, and what the ad industry needs to do to weather the storm.
What are the biggest obstacles to programmatic TV?
Corus Entertainment’s Spencer Charters shares what the company has learned about programmatic and evolving data technology – and how far the industry still has to go.
NY Ad Week blog: The path to sustainable advertising
MiC publisher Mary Maddever on the quest for a kinder, gentler “Minority Report”-less future.
Facebook further aligns with TV
The social media co is now allowing video ads to be bought using total rating points.
Blog: Where was Ad Week’s controversy?
David Jowett, president of Cossette Media, on why there was a missed opportunity among all the talk of content and discipline-merging.
Ad Week: Making the case for a new model of planning
Mark Tomblin, CSO of Taxi, on why agencies need to update a model that hasn’t changed in 50 years to keep up with consumers.
New York Ad Week: The new agency model is a very old one
Cultural anthropologist Grant McCracken on why the agency’s best value proposition is the commercial.
New York Ad Week: Goin’ mobile
MEC execs talk about the major impact of mobile, and tell advertisers to think of the platform as their first screen at the IAB Mixx conference.
New York Ad Week: The big bang of tech and creativity is here
Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.
