Articles Tagged ‘Air Canada’

Aeroplan launches Distinction for top earners
To promote the new tiered recognition plan, the Air Canada-based rewards program is launching its biggest OOH and print campaign ever.

Amazing Race Canada reveals launch date, prizes
The show will kick off on July 15 with the top team walking away with prizes worth over half a million dollars.

The Amazing Race Canada releases sponsor list
Air Canada, BlackBerry, Interac and Chevrolet are signed on to the first Canadian season of the reality travel show.

Spotted! Air Canada Rouge gets its wings
The airline announced its new leisure brand with an experiential activation in Yonge-Dundas Square.

Air Canada travels with a muse for the Olympics
The airline has chosen the 2012 London Games to introduce consumers to its new spokesman as well as a more personal side of the brand.

Olympic Consortium unveils its digital plans
The broadcast group tells MiC its digital side is more tightly integrated into plans for the London games than it was for Vancouver, as it launches online games with sponsors Air Canada and Samsung.

JFL42 kicks off this fall
Sponsorship opportunities are available for the new comedy and interactive festival which will be headlined by Louis CK in Toronto this fall.