Articles Tagged ‘Air Canada’

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CBC/Radio-Canada reveals first Olympic partners

Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.

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enRoute taps people power for restaurant awards

The Air Canada magazine is expanding its Canada’s Best New Restaurants awards with a campaign that encourages consumers to vote for their favourites.

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CTV announces digital content slate for The Amazing Race Canada

BlackBerry will sponsor companion program Inside the Race with BlackBerry, while Air Canada, Chevrolet and Interac will offer race-inspired games and challenges.

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Aeroplan launches Distinction for top earners

To promote the new tiered recognition plan, the Air Canada-based rewards program is launching its biggest OOH and print campaign ever.

TheAmazingRaceCanada

Amazing Race Canada reveals launch date, prizes

The show will kick off on July 15 with the top team walking away with prizes worth over half a million dollars.

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The Amazing Race Canada releases sponsor list

Air Canada, BlackBerry, Interac and Chevrolet are signed on to the first Canadian season of the reality travel show.

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Spotted! Air Canada Rouge gets its wings

The airline announced its new leisure brand with an experiential activation in Yonge-Dundas Square.

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Air Canada travels with a muse for the Olympics

The airline has chosen the 2012 London Games to introduce consumers to its new spokesman as well as a more personal side of the brand.

UltimateFan

Olympic Consortium unveils its digital plans

The broadcast group tells MiC its digital side is more tightly integrated into plans for the London games than it was for Vancouver, as it launches online games with sponsors Air Canada and Samsung.

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JFL42 kicks off this fall

Sponsorship opportunities are available for the new comedy and interactive festival which will be headlined by Louis CK in Toronto this fall.