Articles Tagged ‘BioSteel’
BioSteel pushes its partnership with the Toronto Blue Jays
If you’ve been wondering about the “BioSteel Baths” at the Rogers Centre, it’s part of the sports drink’s push into more major sports sponsorships.
BioSteel signs multi-year sponsorship with NHL
With Gatorade out, the league’s new official hyrdration partner is activating at all levels, beginning at scouting.
BioSteel becomes the Raptors’ official sports drink
The Toronto company’s new sugar-free product will debut on the team’s bench this season.
BioSteel teams up with Habs for new sponsorship
The sports nutrition company’s relationship with the Habs dates back to its early days, and is now officially launching the product in Quebec with an official deal.
BioSteel signs with Toronto Raptors
How the first team sponsorship deal for the sports nutrition company is also a return to its roots.
Spotted! Sport Chek heads to camp
MiC sits down with the company’s VP of marketing, Frederick Lecoq, to talk content and hockey at the BioSteel Camp.
