Articles Tagged ‘brand safety’
X’s pressure campaign puts media agencies in a bind
Media agencies are no strangers to tough negotiations, but pressure from X is raising new ethical and strategic concerns.
Snapchat and Google announce brand safety reporting solutions and results
Google reports on its safety initiatives, while Snapchat partners with IAS to develop new brand safety solutions.
Tech and media organizations form coalition to combat content fraud
Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.
Facebook gives advertisers more control over ad placements
Brand safety concerns prompted a few changes for the social media giant.
Studio71 creates brand safety product
Context uses a combination of AI and human supervision to determine what content is safe for advertisers to pair with.
44% of Canadian advertisers report brand safety issues: survey
IAB Canada research shows more advertisers are moving toward premium inventory at the expense of scale.
Blog: What’s your definition of brand safe?
Jonathan Davids, founder and CEO of Influicity, on the need to develop a brand safety guide before working with influencers.
