Articles Tagged ‘brand safety’
Tech and media organizations form coalition to combat content fraud
Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.
Facebook gives advertisers more control over ad placements
Brand safety concerns prompted a few changes for the social media giant.
Studio71 creates brand safety product
Context uses a combination of AI and human supervision to determine what content is safe for advertisers to pair with.
44% of Canadian advertisers report brand safety issues: survey
IAB Canada research shows more advertisers are moving toward premium inventory at the expense of scale.
Blog: What’s your definition of brand safe?
Jonathan Davids, founder and CEO of Influicity, on the need to develop a brand safety guide before working with influencers.
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