Articles Tagged ‘Canadian Media’
The year in ad complaints
Ad Standards Canada reveals what kind of work prompted consumer complaints in 2015.
Creating killer branded content: Five lessons from BCON Expo
From working with influencers to taking cues from TV pilots, here are some key takeaways.
DQ’s Italian sandwich saga
The QSR teams up with a (kind of) real Nonna to launch its latest product.
Spotted! Daredevil starts a fight
A billboard promoting the new season of the Netflix show will evolve as viewers talk about the characters on social media.
Samsung goes all-out for the S7
The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.
Sport Chek slows down
A new “spring training” platform targeted at women takes a different approach to show the path to physical betterment.
Branded content gets real (and pays for itself)
A look at who has moved beyond test-and-learn to make compelling content part of their business model.
Spotted! Nike’s baller weekend
The brand hosted multiple activations during NBA All-Star Weekend, including a custom sneaker streetcar and pop-up shoe stores.
Sport Chek’s claim to basketball
With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.
Lowe’s to buy Rona in friendly takeover
The $3.2 billion deal will see the U.S. home-improvement chain expanding its presence in Canada to the Quebec market.
Spotted! Injecting magic into the morning commute
Shaw Media is promoting The Magicians with an interactive digital screen in Toronto’s PATH that puts magic in the hands of passersby.
Cannes announces more awards changes
Renaming Press, giving Digital a Craft Lion and splitting Titanium & Integrated are among the latest changes for 2016.
Dentsu Aegis acquires Grip
The deal is part of the network’s move to increase its digital capabilities, while Grip looks to expand abroad.
AToMiC Awards jury revealed
Take a look at who will judge next year’s awards. Plus, check out the new categories for 2016.
Ninja Turtles play with branded content
How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.
