Articles Tagged ‘Destination Canada’
Destination Canada creates pickleball spa to lure U.S. visitors
A supporting campaign by Initiative includes online and DOOH placements across NYC and near other pickleball courts.
What travellers are planning for 2024
Destination Canada’s latest report says tourism revenue is on track to exceed pre-pandemic levels this year.
Destination Canada and Air Canada collaborate on a cookbook
Working with Initiative and Spafax, the deal also includes a partnership with Indigo to sell the book nationwide.
Destination Canada and Spotify seek to attract European tourists
A digital campaign uses the streaming platform’s recommendation data to connect users to content about a different city or natural landmark.
Crave launches first French brand integration
The bilingual campaign, with Destination Canada, will run on digital and linear channels in a six-part, three-minute episodic series.
IPG Mediabrands wins Destination Canada
The government-owned organization seeks to build on its established content strategy and evolve in the digital age.
Destination Canada taps Much to attract millennials
The Bell Media brand is producing content with the Crown corporation through next summer to urge younger Canadians to explore the country.
Have youth, will travel
Much Digital Studios is promoting its creators with a media buy as it announces a new content deal with Destination Canada.
